Cooper's overblown conspiracy fantasies are compelling and interesting at first, but when one realizes what he basically suggests—that virtually every human institution, from the top of government down to the most basic family unit, marriage, parenthood, employment, religion, entertainment, media, etc.—is an artificial construct devised by the rich and powerful to subdue and control you (and literally everyone else except the top 1% of society), any rational reader must finally say, as I did, oh come oooon and, after only a few chapters, move on to more inspired fiction.
Still, Behold, A Pale Horse presents an interesting example of how literally almost anything—i.e., any truth or lie, any situation—can be twisted, flipped around, "spun," misconstrued, and misrepresented by willfully dishonest people as the opposite of what it is in reality (I'm looking at you, MSNBC, CNN, Jen Psaki, and other dishonest media).