There’s a neglected human side to indie app development that deserves to be told. So I wrote it. This is a book about feelings as much as numbers. My apps have been awarded by Google Design and the Google Play Store. They’ve been downloaded more than 500,000 times (and I still don’t understand ASO). Getting to where I am today has been the most stress-coated fun. The last six months have been an introspective rollercoaster. The writing of the book was for me. But the book itself is not. It’s for Developers. Creators. Dreamers. This is their story as much as mine. Keep reading.
The book is a chronological and unashamedly honest insight on how both apps performed in their first 12+ months of independent operation. It was meant to take a month to write. Six months, many late nights and early mornings later, the third and final edit was complete.
Like any good story, there are memorable ups, miserable downs, unexpected twists and plenty of takeaways. And there’s numbers for thought too. When I started on this journey, I had no baseline reference point, whether it related to downloads, sales or any other relevant metric, to measure both apps’ performance. Now you do. Hopefully you can benefit from the transparency I was originally after.
Most books focus on the colossal successes, be it of Tesla, Facebook, or other million-dollar companies. This gives us the wrong idea - any concept we will have will become "The Next Big Idea". However, life is not always like that, and sometimes we just need to redefine our definition of "success".
This is why Bardi's book is so important, not only for indie developers, but also for any founder of a startup. We can always receive negative feedback. The technology we rely on may cease to exist. Revenue may not always be as much as we have speculated.
But you know what? We must "Keep Going". We must be humble and be there for our users, for it is them that will provide us with the money to put food on our tables, and we must do everything in our power to provide them with the best experience possible. Due to this attitude, Bardi won 2 Google Play Awards and one of its apps, Appy Weather, is now considered one of the (if not THE) best weather application for Android. It took time, many setbacks and as with always, it was a gamble.
On top of that, Bardi's writing is not only captivating but transparent - he is not shy to reveal the number of downloads and revenue that he earned each month, giving us a clear view of what it is like to become an indie developer.
Truth is, I feel I learned more from this "small" book than from many business or startup-centric books. And maybe you will too.