Great communities are built on relationships. A healthy community enables two-way communication between you and your community members. It’s not just a guru talking at people or selling products. In this book, you’ll discover how to build a lasting community centered on the 4 Core Relationships. Cultivating genuine relationships is good business strategy because the people are always more important than the product. Value. Having common interests, shared ideas, and a family-like environment creates additional value for the customer, as well as the business. Engagement. Communities are more than just glorified “groups.” Engaged community members are more likely to use the product/service, support each other, and help spread the word about your product. Commitment. Building a loyal following that thrives on connection takes time and dedicated effort. You get out of your community what you put into it. No matter what your topic is or who your members are, the PLACE Mastery System will help you build a thriving community.