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Built to Scale: How Today's Top E-Commerce Brands Achieve Breakout Growth
The rules for selling online have changed. Years ago, building an e-commerce store was a luxury granted only for the tech-savvy and affluent.
Today, though, it’s a very different story.
With a drag of a mouse and a click of a button, anyone with an idea, an Internet connection, and a little capital can become an online retailer.
The barrier for entry, for many budding entrepreneurs, has never been lower. But it’s come at a cost.
The online marketplace is more crowded or competitive than ever. With a lower barrier and a cohort of “me-too” copycats jumping on the e-commerce bandwagon, the cost of paid advertising has gone through the roof … forcing business owners to cut costs at every corner just to keep their head above water.
But not everyone is struggling.
In Built to Scale, Rikke Berg Thomsen, Seray Keskin, and Sam Thomas Davies reveal how today’s fast-growing e-commerce retailers—The New E-Tailers—are rising above the noise and growing year after year … regardless of the competition (and without a million dollar advertising budget or a team of marketing professionals.)
Practical, rigorously-researched, and easy-to-read, Built to Scale will equip and empower you with the resource you need to join The New E-Tailers and turn your brand into a business that is built to scale.
Today, though, it’s a very different story.
With a drag of a mouse and a click of a button, anyone with an idea, an Internet connection, and a little capital can become an online retailer.
The barrier for entry, for many budding entrepreneurs, has never been lower. But it’s come at a cost.
The online marketplace is more crowded or competitive than ever. With a lower barrier and a cohort of “me-too” copycats jumping on the e-commerce bandwagon, the cost of paid advertising has gone through the roof … forcing business owners to cut costs at every corner just to keep their head above water.
But not everyone is struggling.
In Built to Scale, Rikke Berg Thomsen, Seray Keskin, and Sam Thomas Davies reveal how today’s fast-growing e-commerce retailers—The New E-Tailers—are rising above the noise and growing year after year … regardless of the competition (and without a million dollar advertising budget or a team of marketing professionals.)
Practical, rigorously-researched, and easy-to-read, Built to Scale will equip and empower you with the resource you need to join The New E-Tailers and turn your brand into a business that is built to scale.
477 pages, Paperback
Published January 1, 2019
4 people want to read
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