Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.
I’m still trying to get my head around the fact that ‘Take Out’ can mean food, dating, or murder.
Somewhere squishing around that thought, I write murder mysteries about old guys solving murders. If you’re under 40, you should pass on these novels. Wait at least ten years, then you’ll enjoy and appreciate them more.
If, however, you’re over 50, these mysteries might hit your sweet spot, well worth the try.
I’m a Wall Street Journal best-selling author, having written eleven novels and four non-fiction books. The Old Guys Murder Mystery series has been, by far, the most fun.
The Old Guys Murder Mystery books are fast reads. Old guys like things fast.