What do you think?
Rate this book
Service Quality (Marketing Science Institute
Summarizes "what we know" and "what we still need to know" about service how to define and measure it and how to improve service performance. Discusses the link between service quality, customer loyalty, and profitability, and the challenge of delivering service quality on the Internet.
Paperback
Published April 1, 2004
2 people are currently reading
22 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.