Communication and New Media: From Broadcast to Narrowcast

by John Harrison, Martin Hirst

Communication and New Media presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the
media, and examines the economic organization of media old and new. it then looks at questions of thics, regulation and governance, and charts the rise of surveillance economy.

420 pages, Paperback

First published February 15, 2007

About the author

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Reviews

[Aelia · Rating 2 out of 5]

The book covers (1) historical development of printing press, moving image, sound recording, internet; and reviews (2) the impact of new media (particularly internet) on Journalism (i.e. emergence of civil journalism), business/economics (discusses surveillance economy) and politics.

Provided examples are often from Australia and might not be as relevant for all international students.

Less academic work (for example, the first chapter discusses meme-s, which I considerer totally not suited for academic discourse, because of its vagueness, superficiality and lack of empirical rigor).

Nevertheless the text can be used as an introduction to the subject with undergraduate students.

[Frances Keane · Rating 3 out of 5]

Yes, it's a textbook.

Slightly dry and a little dated, Communication and New Media is a quick overview of the media industry and social impacts.

[Ez · Rating 3 out of 5]

ZZZZZzzzzzzzzz........