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Making the Ask: The artful science of high-value fundraising
If you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK’s Oxford University to MEF Museum in Argentina – which has been used to secure gifts up to $110m in a single ask.
Whether you’re an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you’ll find the answers you’re looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. “One reasonably useful book = one life-saving vaccine."
Bernard Ross and Clare Segal are co-directors of =mc consulting, a management consultancy working worldwide for ethical organisations. They have co-authored several books including Breakthrough Thinking for Non-Profit Organisations, which received the Terry McAdam Award for Best Non-Profit Book in the USA 2004, and The Strategy Workout, part of the prestigious Business Gym Series published by Pearson in 2016.
Together with the team at =mc consulting, they have created global strategies for the International Federation of Red Cross and Red Crescent Societies, WHO, Amnesty International, Médecins Sans Frontières, and UNICEF international. As fundraisers they've raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.
Whether you’re an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you’ll find the answers you’re looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. “One reasonably useful book = one life-saving vaccine."
Bernard Ross and Clare Segal are co-directors of =mc consulting, a management consultancy working worldwide for ethical organisations. They have co-authored several books including Breakthrough Thinking for Non-Profit Organisations, which received the Terry McAdam Award for Best Non-Profit Book in the USA 2004, and The Strategy Workout, part of the prestigious Business Gym Series published by Pearson in 2016.
Together with the team at =mc consulting, they have created global strategies for the International Federation of Red Cross and Red Crescent Societies, WHO, Amnesty International, Médecins Sans Frontières, and UNICEF international. As fundraisers they've raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa.
272 pages, Kindle Edition
Published June 14, 2021
24 people are currently reading
47 people want to read
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Displaying 1 of 1 review
January 26, 2024
A good way to reflect on fundraising and people, with useful tools that can be read and used in any order.
Personally, I wish there had been more content on written media and reaching out to new individuals, but the book contained good content on reflection and communication.
Personally, I wish there had been more content on written media and reaching out to new individuals, but the book contained good content on reflection and communication.
Displaying 1 of 1 review