In Start with Why, Simon Sinek explores what can be learned from watching the most remarkable companies and Apple, Starbucks, and Wikipedia, among others. He demonstrates how the most successful businesses in the world have used their cause - their why - to create loyalty and enthusiasm with customers. Because people don't buy what you do; they buy why you do it.
“Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.” ― Simon Sinek.
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