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How to Write a Business Plan: Win Backing and Support for Your Ideas and Ventures

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If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.

Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as content on digital developments such as crowdfunding, online retailing and digital marketing.


The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

200 pages, Paperback

Published July 26, 2022

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About the author

Brian Finch

40 books1 follower

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Displaying 1 of 1 review
616 reviews8 followers
June 3, 2025
Thank you NetGalley and Kogan Page for this eCopy to review

I picked up How to Write a Business Plan by Brian Finch as I was preparing to pitch a new venture, and I can honestly say it exceeded all my expectations. From the very first chapter, the book felt like having a seasoned consultant by my side offering clear, practical, and incredibly insightful advice.

What I appreciated most was how accessible the content is. Finch breaks down complex concepts into manageable steps, and the real-world examples helped me see how to apply the advice directly to my own business idea. The updated sections on crowdfunding, digital marketing, and online retailing were especially relevant and timely.

The templates and exercises pushed me to think more strategically and helped me craft a plan that not only looked professional but also told a compelling story. I actually felt confident walking into investor meetings and that confidence paid off.

If you're starting a business, expanding one, or even just exploring an idea, this book is a must-have. It’s not just about writing a plan, it’s about thinking like a successful entrepreneur. Highly recommended!
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