Insight-Led Selling: Adopt an Executive Mindset, Build Credibility, Communicate with Impact

by Stephen G. Timme, Melody Astley

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

In Insight-Led Selling, Stephen Timme and Melody Astley introduce you to a sales method that stands the test of time. Insight-Led Selling is an approach that provides practical ways to:

· Adopt an executive mindset by learning how your buyers think.

· Build credibility by developing financially driven points of view.

· Communicate with impact by speaking your buyer’s language.

You’ll hear from top executives from companies like AT&T, Coca-Cola, and Georgia Pacific as they share their expectations of the sales professionals vying for their business. Whether you’re new on the job or a seasoned seller, this book is your first step toward sustainable success.

282 pages, Kindle Edition

Published July 6, 2021

Reviews

[BigBlueSea · Rating 4 out of 5]

Good reminders of sales techniques, and a plea to utilize relationship-based selling. Understanding your customer is key to building a longer term deeper wallet relationship.

[Amy · Rating 4 out of 5]

Intuitive but perhaps not obvious. Better clarity into the mind of the executive level customer.