Is it helpful? Yes. Is it truly 365 separate and individual ideas? No. There are helpful suggestions certainly, worth reading? I think so. Are you getting 365 new ideas, definitely not. I did not appreciate that the author felt the need to remind me weekly to do a new listing post, if I had a new listing every week I wouldn't need this book. Holiday posts? I hope we already recognize that opportunity. Monthly home of the month post, really? However, I will concede that the actual new information, the actual clever ideas are worth a try. I will use some of them, I could have done without them being repeated verbatim multiple times as filler, but I will use what I did take from it. It's worth reading for the helpful ideas, but don't expect you are getting 365 truly new and fresh suggestions for posts, because you are not. I got maybe 50 useful post ideas, which is not a bad thing. So if 50 is worth the money to you, then by all means get the book, just don't expect 365.