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Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes

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The tools you need to maximize success in any negotiation, at any level

With Negotiate Without Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.

Negotiate Without Fear provides readers at all levels of negotiation skill the ability to increase their negotiating confidence and maximize their negotiation success. You'll learn how

Put the right issues on the table by defining your objectives for the negotiation Analyze the issues being negotiated with an Issue Matrix to ensure you have the right issues to secure what you want Establish ambitious goals using a proprietary tool to identify the weaknesses in the other side's best outside alternative (BATNA) Leverage a unique architecture for creating and delivering Multiple Equivalent Simultaneous Offers (MESOs) Negotiate Without Fear belongs on the bookshelves of executives and all the dealmakers who work for them. Additionally, specific advice is provided in every chapter for individuals who are negotiating for themselves and in the everyday world. This book is an invaluable guide for anyone who hopes to sharpen their negotiating skills and achieve success in any arena.

248 pages, Kindle Edition

Published June 4, 2021

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605 people want to read

About the author

Victoria Medvec

3 books4 followers

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5 stars
92 (52%)
4 stars
51 (29%)
3 stars
27 (15%)
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3 (1%)
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1 (<1%)
Displaying 1 - 11 of 11 reviews
Profile Image for Hossam.
10 reviews
February 25, 2022
Although the boon focused more on executives and 500 fortunes companies but it is invaluable for anyone who wants to enhance their negotiation skills. She provided actionable techniques and a well structured way to go with in a negotiation.
Profile Image for Rita Arens.
Author 13 books177 followers
June 24, 2023
I would never want to be on the other side of the table from Dr. Medvec. I loved how she framed negotiations more like math problems / it helped me see how to take the emotion and ego out of it.
Profile Image for Charles Francis.
251 reviews4 followers
April 12, 2022
There is one word that describes this book, "WOW" Dr. Medvec knocks it out of the park on how to negotiate. This is the best negotiating book that I have ever read, and I have read a few. For those of us who are in jobs that requires negotiating often, if we have spent time honing our skills we think we are pretty good at it. Well, think again.

Dr. Medvec, is the CEO of Medvec & Associates, and Professor of Management and Organization at the Kellogg School of Management at Northwest University. He clients include Google, GE, Goldman Sachs and many other high profile corporations.

Dr. Medvec's book dispels and casts aside many of the perceived notions on how to negotiate. Her 10 chapters are engaging, easy to understand and chocked with step-by-step instructions and examples, business and personal, on how to get the best outcome you can, your BATNA, while maintaining a good relationship with the other party.

There are strategies and tactics in this book, frankly, I would never have thought of deploying in a negotiating situation. This is one of those rare books that I have post-it notes, page flags, and margin notations spread throughout, from the first page to the last.

I was fortunate to sit in on a session with Dr. Medvec sponsored by Travelers Institute. I had already started reading the book and hearing Dr. Medvec only reinforced my belief and adoption of the strategies and tools to maximize my best outcome in every negotiation. You will be well served to pick up this book, and if like me, you will finish with a new understanding, insights, and clarity on how to get the best out of each negotiating situation you can, personal and business.

If I were attending Northwestern, her class on negotiations would be the fist one I signed up for. Dr. Medvec's book is now my go to book in advance of any negotiation that I will be entering into.
Profile Image for Cameron.
52 reviews14 followers
November 15, 2023
This was the first business/corporate book I’ve read (was recommended by my boss). I really enjoyed it! It’s clear that Dr. Medvec has done SO much research going into this book, each page had multiple citations. I really enjoyed the in-depth scenarios which showed how she uses her negotiation strategies.

I think this will be something I’ll re-read in the future as my professional role changes. I’m not negotiating much in my current position, but this was still immensely helpful to read and also gave me a look into negotiations on a corporate scale.

The book was fairly repetitive and near the end took forever to get through, but the information was very valuable.

TLDR: Dr. Medvec is a girlboss and I want to be her when I grow up
Profile Image for P.
404 reviews4 followers
April 25, 2022
The author has a consulting firm that helps companies negotiate. Overall, it was very promising in the beginning but after about a 1/3 of the way through, it became apparent that this book was really fashioned for two groups: (1) buyers and (2) employees. The latter was advice to employees on how to negotiate with their employers.

This would be a great resource for procurement folks, but it's mostly a waste of time for sellers or attorneys.

5/10.
Profile Image for Cindy Kennedy.
167 reviews2 followers
December 9, 2022
This book has a lot of useful information--I already used it for a new project I recently started! Dr. Medvec was director of a certificate program I recently took at Northwestern, this this book is 100% her voice. I literally heard her reading it--while I was reading it to myself--smart, enthusiastic, and encouraging. As a small business owner, I got new ideas of how to lay out my proposals.

A little was repetitive or personal study, but this is a useful book.
Profile Image for Tatyana.
87 reviews4 followers
March 31, 2025
Dr. Medvec is simply the best at what she does. This book is a clear and comprehensive compilation of her approaches, strategies, and advice. One can rethink how they negotiate in personal life, at work for themselves and at work for their companies with this book’s help. Very much recommended to negotiation novices and professionals alike.
61 reviews
April 5, 2022
Clear and concise advice with step-by-step frameworks and examples. Thank you Prof Medvec.
2 reviews
December 3, 2021
In her book, Negotiate Without Fear, Dr. Victoria Medvec provides clear and actionable advice for anyone engaging in important negotiations - which is everyone. Her practical strategies are relevant for senior executives negotiating large scale deals and for individuals advocating for themselves in a variety of professional and personal situations. As an esteemed academic and practitioner, Dr. Medvec cites numerous research findings that validate her proven methodologies. Her approach is grounded in negotiating to one’s best advantage without alienating others in the process – key in all aspects of life and business. She also provides very specific and thought-provoking examples, ranging from complex situations at large corporations and professional services firms to personal transactions, demonstrating the impact of her negotiating principles. As much as this is a book about negotiating, it is also a guide to business relationships, psychology, and strategy.

As the North American leader for one of the most respected leadership advisory and search firms globally and having worked with some of the largest companies and most impressive senior executives in business today, I can confidently say that this book will be extremely helpful to leaders as they navigate the range of negotiations we encounter daily. I particularly encourage anyone entering an employment negotiation to read this book first! You will be glad you did.
Profile Image for Stephen Rynkiewicz.
262 reviews6 followers
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August 21, 2023
The best alternative to a negotiated agreement, or BATNA, is the negotiator's best resource in this research-based yet practical guide to framing a bottom line and a winning proposition. Professor Medvec makes a convincing argument (of course) for setting an ambitious goal in negotiation: Otherwise, why expect that you'll achieve it?
Displaying 1 - 11 of 11 reviews

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