The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share

by Dan Gingiss

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

213 pages, Kindle Edition

Published June 1, 2021

About the author

Dan Gingiss is an international keynote speaker and customer experience expert with a dynamic and engaging speaking style that has captivated hundreds of audiences around the globe.

Believing that a remarkable customer experience is your best competitive advantage, Dan shares insights from his 20-year professional career that included leadership positions at McDonald’s, Discover, and Humana. His speaking engagements are enriched by real-world examples and effective strategies that inspire immediate action.

Dan Gingiss is the author of three books on customer experience and digital engagement — including The Experience Maker, ranked by BookAuthority as a Top Customer Experience book of all time (reaching #4), and its newly expanded 2nd edition, Becoming The Experience Maker.

He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. Dan is also a licensed bartender, a pinball wizard, and he once delivered a pizza to Michael Jordan.

For more information, please visit www.dangingiss.com.

Reviews

[Erika Lohmar · Rating 5 out of 5]

The Best Book Experience

Dan nailed it on experience. As an event design and production company we reach for customer experience on the daily, but this gave me as CEO a fresh perspective. It defined areas where we thrive and others were we are merely surviving. Genuinely can not wait to mind shift with our team and implement more of these every important aspects of the CC journey.

[Dave Betts · Rating 4 out of 5]

I felt "The Experience Maker" earned its four stars with the WISE acronym (witty, immersive, shareable, extraordinary).

The last five chapters had a strong "pad the word count" vibe, the earlier content was still worth the rating for sure.

[Jodi · Rating 4 out of 5]

I watched a webinar with Dan Gingiss which was great and mostly what this book covered. If you are looking to become WISER with your customer experience you should read this book.