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Purpose and Profit: How Business Can Lift Up the World
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to
- GenresBusiness
224 pages, Hardcover
Published August 9, 2022
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Displaying 1 - 21 of 21 reviews
April 22, 2022
„Purpose + Profit, How a business can lift up the world“ by Georg Serafeim is divided into two chapters: one, the alignment: creating opportunity for greater corporate purpose, and, two, execution: how to implement purpose-driven initiatives. (You can tell I love clear structures ☺️)
The book follows a red path leading the reader through the why, what and how of putting purpose at the core of a corporate strategy. The idea is to convince the reader that purpose and profit could coexist and that corporates who fail to put purpose at the core of their strategies may fail in the long run.
Purpose has long been in discussion at enterprises making it appear as if creating an impact on society fulfils the idea, such as corporate responsibility activities or donations. Serafeim, however, takes the topic further to the compelling ESG issues (environmental, social, and governance issues) that enterprises will have to comply with in the future.
What I like is that the read is backed by more than fifty research papers and field studies from reputable professors, which makes the urgency for ESG standards tangible.
A great example of leaders who infuse purpose into everything the enterprise does is, for instance, Nadella at Microsoft, who follows one goal strictly, which is to enable people to improve lives through technology. He is a forerunner by advocating for cloud computing on the innovation side and mixing race and gender on the talent side to foster diversity.
In my humble opinion, many companies have a great set of values defined on their webpages, however, they fail to walk the talk.
We are witnessing a value shift from physical capital to human relationships, which means that companies can no longer afford to ignore the human factor. Serafeim emphasises this element with various examples that showcase some company scandals (harassment, bribery, discrimination etc.) in this matter and their diminishing success in the market therefore.
Purpose + Profit is one the best books I have read in the last years around implementing purpose in corporate environments. I feel it is an impetus to turn good behaviour into a competitive advantage in the market.
Great read!
#Netgalley 🙏
#HonestReview
The book follows a red path leading the reader through the why, what and how of putting purpose at the core of a corporate strategy. The idea is to convince the reader that purpose and profit could coexist and that corporates who fail to put purpose at the core of their strategies may fail in the long run.
Purpose has long been in discussion at enterprises making it appear as if creating an impact on society fulfils the idea, such as corporate responsibility activities or donations. Serafeim, however, takes the topic further to the compelling ESG issues (environmental, social, and governance issues) that enterprises will have to comply with in the future.
What I like is that the read is backed by more than fifty research papers and field studies from reputable professors, which makes the urgency for ESG standards tangible.
A great example of leaders who infuse purpose into everything the enterprise does is, for instance, Nadella at Microsoft, who follows one goal strictly, which is to enable people to improve lives through technology. He is a forerunner by advocating for cloud computing on the innovation side and mixing race and gender on the talent side to foster diversity.
In my humble opinion, many companies have a great set of values defined on their webpages, however, they fail to walk the talk.
We are witnessing a value shift from physical capital to human relationships, which means that companies can no longer afford to ignore the human factor. Serafeim emphasises this element with various examples that showcase some company scandals (harassment, bribery, discrimination etc.) in this matter and their diminishing success in the market therefore.
Purpose + Profit is one the best books I have read in the last years around implementing purpose in corporate environments. I feel it is an impetus to turn good behaviour into a competitive advantage in the market.
Great read!
#Netgalley 🙏
#HonestReview
December 25, 2022
Sorry, I really wanted to like this book. I really wanted to finish it and think to myself, "That was really enlightening".
Unfortunately I found it tedious and facile, flimsy, lazy even. At times I felt as if I was being spoken to as a four-year-old. This important topic deserves a lot better.
One more thing. Are authors of these books contractually obliged to mention that they teach at Harvard every few pages?
#netgalley
#honestreview
Unfortunately I found it tedious and facile, flimsy, lazy even. At times I felt as if I was being spoken to as a four-year-old. This important topic deserves a lot better.
One more thing. Are authors of these books contractually obliged to mention that they teach at Harvard every few pages?
#netgalley
#honestreview
February 12, 2022
ACTUAL RATING: 4.5
I loved it. There are a million things I can say, but the one thing that stands out for me… this is the first non-fiction book that made me cry 😊
Not only is it wonderful to see how companies around the world are standing up for their employees, their countries, and the environment but the way Serafeim allows the ‘everyman’ businessperson to learn the secrets to achieve the same – amazing.
The book is easy to read, and the information is presented in a way that makes it not only actionable, but almost imperative to take those instructions to heart.
And why wouldn’t I if the outcome is purpose AND profit?
This is a game-changer for anyone who is serious about building better business and I would HIGHLY recommend this book!
I loved it. There are a million things I can say, but the one thing that stands out for me… this is the first non-fiction book that made me cry 😊
Not only is it wonderful to see how companies around the world are standing up for their employees, their countries, and the environment but the way Serafeim allows the ‘everyman’ businessperson to learn the secrets to achieve the same – amazing.
The book is easy to read, and the information is presented in a way that makes it not only actionable, but almost imperative to take those instructions to heart.
And why wouldn’t I if the outcome is purpose AND profit?
This is a game-changer for anyone who is serious about building better business and I would HIGHLY recommend this book!
August 15, 2022
Is it possible for companies to work towards a purpose of environmental, social, or civic good while also making a profit? And if so, what are the roles in bringing about a shift towards purpose for those outside the executive level—staff, consumers, and investors? These are the questions Harvard Business School professor George Serafeim sets out to answer in Purpose & Profit. Drawing on his own research and those of his colleagues over the past decade and change, Serafeim illustrates a rapid shift in the corporate mindset while also emphasizing the importance of skillful and gradual execution for individual companies and highlighting some of the failures.
As someone with a non-profit background, I have a somewhat different lens than the typical reader. Rather than wondering “is it possible to profit while doing good?” I came into this book more interested in “is it possible to do good while focusing on profit?” While the rapid shifts Serafeim describes are encouraging, I wouldn’t stay this book shifted my mindset on the fundamental evils of capitalism. However, I do think the concepts he sets forth are important for the system we’re currently stuck in, and some would transfer cleanly to a different economic model (one, for example, with depreciating currency). For the more typical reader, this book lays out a convincing argument and is also imminently practical.
Serafeim is critical of planned economies, having grown up in Greece, but also admits that capitalism as it existed in the 90s and early 2000s proves that many of the criticisms of increased regulation also apply to free markets. This openness to criticizing some of the dogma of profitability is a refreshing perspective from someone in the business world, and I would certainly recommend this book to those who are skeptical about the interrelation of doing good and making money.
Personally, I was most interested in some of the ideas for investors, including the concept of impact-weighted accounting that Serafeim co-created. This initiative aims to elevate companies’ impact reporting to the point that environmental, social, and governance impact is considered just as important as risk and return in making business decisions. “The impact-weighted accounts movement insists that we need to redefine as a society what success means, and in fact what profit means,” Serafeim explains. When companies use an impact-weighted metric, they’re stating the value of the company in dollar terms with an adjustment based that takes into account value contributed to society (or harm caused).
Given our current state of collective crisis, this kind of reporting seems particularly crucial, and if governments mandate it there might be a chance for a turnaround such as what Charles Eisenstein describes in Sacred Economics, where companies are motivated by their bottom line to repair the planet and minimize harm caused. This also seems like a pipe-dream, but Serafeim’s survey of the landscape from 2008 to the 2021 shows that even our current limited metrics represent a very rapid shift from an attitude of social good being completely irrelevant to business to one where companies at least make an effort to convince the public that they’re doing good work, and so a similar leap ahead might indeed be possible. He also focuses on the role of institutional investors such as pension plans, and how these might be a driving force for change.
Obviously aligning environmental incentives with financial ones is a good thing, and this approach is a practical one that acknowledges corporate focus on the bottom line. While I personally question whether valuable contributions can always be reduced to a dollar value, it’s a step in the right direction that speaks the corporate language.
Serafeim suggests in this book that folks in all sorts of roles can influence businesses, and provides recommendations for staff, investors, and consumers as well as leaders, but concrete information for leaders is probably the most valuable. Executives who are skeptical about sustainability or who want to “do good” but aren’t sure how, exactly, would benefit most from the book, as would students and more junior employees with executive aspirations. Serafeim doesn’t take an overly idealistic approach, and is honest about some of the challenges and companies that have not succeeded, as well as those who have, so those in decision-making roles will find his advice practical to implement.
[ARC provided through NetGalley.]
As someone with a non-profit background, I have a somewhat different lens than the typical reader. Rather than wondering “is it possible to profit while doing good?” I came into this book more interested in “is it possible to do good while focusing on profit?” While the rapid shifts Serafeim describes are encouraging, I wouldn’t stay this book shifted my mindset on the fundamental evils of capitalism. However, I do think the concepts he sets forth are important for the system we’re currently stuck in, and some would transfer cleanly to a different economic model (one, for example, with depreciating currency). For the more typical reader, this book lays out a convincing argument and is also imminently practical.
Serafeim is critical of planned economies, having grown up in Greece, but also admits that capitalism as it existed in the 90s and early 2000s proves that many of the criticisms of increased regulation also apply to free markets. This openness to criticizing some of the dogma of profitability is a refreshing perspective from someone in the business world, and I would certainly recommend this book to those who are skeptical about the interrelation of doing good and making money.
Personally, I was most interested in some of the ideas for investors, including the concept of impact-weighted accounting that Serafeim co-created. This initiative aims to elevate companies’ impact reporting to the point that environmental, social, and governance impact is considered just as important as risk and return in making business decisions. “The impact-weighted accounts movement insists that we need to redefine as a society what success means, and in fact what profit means,” Serafeim explains. When companies use an impact-weighted metric, they’re stating the value of the company in dollar terms with an adjustment based that takes into account value contributed to society (or harm caused).
Given our current state of collective crisis, this kind of reporting seems particularly crucial, and if governments mandate it there might be a chance for a turnaround such as what Charles Eisenstein describes in Sacred Economics, where companies are motivated by their bottom line to repair the planet and minimize harm caused. This also seems like a pipe-dream, but Serafeim’s survey of the landscape from 2008 to the 2021 shows that even our current limited metrics represent a very rapid shift from an attitude of social good being completely irrelevant to business to one where companies at least make an effort to convince the public that they’re doing good work, and so a similar leap ahead might indeed be possible. He also focuses on the role of institutional investors such as pension plans, and how these might be a driving force for change.
Obviously aligning environmental incentives with financial ones is a good thing, and this approach is a practical one that acknowledges corporate focus on the bottom line. While I personally question whether valuable contributions can always be reduced to a dollar value, it’s a step in the right direction that speaks the corporate language.
Serafeim suggests in this book that folks in all sorts of roles can influence businesses, and provides recommendations for staff, investors, and consumers as well as leaders, but concrete information for leaders is probably the most valuable. Executives who are skeptical about sustainability or who want to “do good” but aren’t sure how, exactly, would benefit most from the book, as would students and more junior employees with executive aspirations. Serafeim doesn’t take an overly idealistic approach, and is honest about some of the challenges and companies that have not succeeded, as well as those who have, so those in decision-making roles will find his advice practical to implement.
[ARC provided through NetGalley.]
August 19, 2022
I became professionally involved in the field of impact investing six months or so ago through beginning to work with an esteemed practitioner in the field (Sir Ronald Cohen who is mentioned a few times here).
I was familiar with George Serafeim and the wonderful work of his colleagues at the Impact Weighted Accounts Initiative (IWAI) before reading this book and the interesting methodologies they are developing are mentioned here in the context of impact-weighted accounting. However, despite being acquainted with the field already, I still found this both an enjoyable and informative read.
George spells out an excellent case here for viewing impact investing not only as a financially superior approach - which it is, as he also details - but also as an enormous reservoir of potential opportunity for a coming generation of entrepreneurs who are prepared to view the world differently than those who came before then: viewing having positive impacts on the planet as a must rather than a nice to have.
This distinction is monumentally important. Scaled up, as it will be, it has the ability to change the fundamentals of capitalism, shifting normative business practice from focusing solely on profit-making and onto engaging widely and vigorously with far wider questions, ranging from supply chain ethics through to carbon emissions and climate change.
Also eloquently captured here was an excellent overview of where impact investing and entrepreneurship stand as fields today: Which companies and individuals are at the vanguard of this quiet revolution, what we can learn from each of them, and what's on the horizon. And from a leadership perspective whom those interested in modelling themselves after can look to for inspiration. In this respect, George brings his experience as a respected business school professor to bear upon the text, and it shines through in the enjoyable narrative.
Whether a nascent student of the growing field of impact (like me) or a long time veteran of it, I recommend this as an informative and worthwhile read.
I was familiar with George Serafeim and the wonderful work of his colleagues at the Impact Weighted Accounts Initiative (IWAI) before reading this book and the interesting methodologies they are developing are mentioned here in the context of impact-weighted accounting. However, despite being acquainted with the field already, I still found this both an enjoyable and informative read.
George spells out an excellent case here for viewing impact investing not only as a financially superior approach - which it is, as he also details - but also as an enormous reservoir of potential opportunity for a coming generation of entrepreneurs who are prepared to view the world differently than those who came before then: viewing having positive impacts on the planet as a must rather than a nice to have.
This distinction is monumentally important. Scaled up, as it will be, it has the ability to change the fundamentals of capitalism, shifting normative business practice from focusing solely on profit-making and onto engaging widely and vigorously with far wider questions, ranging from supply chain ethics through to carbon emissions and climate change.
Also eloquently captured here was an excellent overview of where impact investing and entrepreneurship stand as fields today: Which companies and individuals are at the vanguard of this quiet revolution, what we can learn from each of them, and what's on the horizon. And from a leadership perspective whom those interested in modelling themselves after can look to for inspiration. In this respect, George brings his experience as a respected business school professor to bear upon the text, and it shines through in the enjoyable narrative.
Whether a nascent student of the growing field of impact (like me) or a long time veteran of it, I recommend this as an informative and worthwhile read.
December 11, 2022
I loved reading this book, from the sustainability advocate and Harvard Business School scholar. It’s optimistic, grounded in real life, as well as being ambitious.
Serafeim explores the (mis)perception that purpose and profit are in opposition to each other, with case studies and modern examples. Environmental and social issues have been rapidly embraced by consumers, employees, and many other stakeholders. The business world has dramatically changed in recent decades. Some legacy industries and products have gone ex-growth, while newer areas are prospering amidst rapid transformation.
The main thesis is that leaders in business (and other areas) must strive to turn ESG problems into solutions. Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the Harvard MBA. They have inspired a cohort of future executives to prosecute the case for adoption of sustainability… It’s a powerful message, which resonates with the personal values of younger managers and employees.
There is strong support for Integrated Reporting and Impact-Weighted Accounts in this book. Transparency and accountability are key tenets of the new landscape.
Serafeim maps out six archetypes for companies to capture value, as well as tactics/pathways to navigate this space.
This book will not take the world from our current unsustainable ways of living to a Net Zero trajectory, but it will empower energetic entrepreneurs to develop new ways of doing business. A selection of these pioneers will generate large profits and capital appreciation, from products and services that align to a higher purpose.
At less than 170 pages and very easy to read, I can strongly recommend this book.
Serafeim explores the (mis)perception that purpose and profit are in opposition to each other, with case studies and modern examples. Environmental and social issues have been rapidly embraced by consumers, employees, and many other stakeholders. The business world has dramatically changed in recent decades. Some legacy industries and products have gone ex-growth, while newer areas are prospering amidst rapid transformation.
The main thesis is that leaders in business (and other areas) must strive to turn ESG problems into solutions. Serafeim teaches with Professor Rebecca Henderson the course "Reimagining Capitalism: Business and Big Problems" in the second year of the Harvard MBA. They have inspired a cohort of future executives to prosecute the case for adoption of sustainability… It’s a powerful message, which resonates with the personal values of younger managers and employees.
There is strong support for Integrated Reporting and Impact-Weighted Accounts in this book. Transparency and accountability are key tenets of the new landscape.
Serafeim maps out six archetypes for companies to capture value, as well as tactics/pathways to navigate this space.
This book will not take the world from our current unsustainable ways of living to a Net Zero trajectory, but it will empower energetic entrepreneurs to develop new ways of doing business. A selection of these pioneers will generate large profits and capital appreciation, from products and services that align to a higher purpose.
At less than 170 pages and very easy to read, I can strongly recommend this book.
December 28, 2021
What I appreciate more about this book is that the author doesn't limit it to the diagnosis of the situation. He provides evidence and examples of companies that have to assume the challenge of improving their impact on society. Not only in terms of shareholders' profits but also regarding ESG (Environmental, social, and governance issues), improving the treatment of their employees and integrity.
Beyond that, Serafeim provides a strategy, a guide to start the process to add purpose to the profit goal, and the arguments to convince other stakeholders to join the effort.
It's a book written to be slowly read. It requires analysis and deepening of business strategy and growth.
The six archetypes exposed demonstrate how you can make money and be good with the planet and humanity at the same time. And even be more profitable because of it.
Finally, it's not a CEO issue, as the author says leadership matters at every level. It requires an environment open for change with a strong corporate purpose to endure the process.
Thanks to Netgalley, HarperCollins Leadership and the author for my ARC.
Beyond that, Serafeim provides a strategy, a guide to start the process to add purpose to the profit goal, and the arguments to convince other stakeholders to join the effort.
It's a book written to be slowly read. It requires analysis and deepening of business strategy and growth.
The six archetypes exposed demonstrate how you can make money and be good with the planet and humanity at the same time. And even be more profitable because of it.
Finally, it's not a CEO issue, as the author says leadership matters at every level. It requires an environment open for change with a strong corporate purpose to endure the process.
Thanks to Netgalley, HarperCollins Leadership and the author for my ARC.
November 14, 2021
The title is a great indication of the focus of the book. You can have a Purpose AND profit and the author includes much evidence to support this conclusion. In addition, leadership has to care enough to make the change; within themselves, their leadership, their choice of investors and so on.
Essentially, the excuse that having a purpose for the business will result in lower profits, and so is not the way to go into the future, is debunked. You can make the world a better place, and you can make a profit doing so.! Such a positive and encouraging message for all of us.
Some of the detail was just too much for me, and irrelevant to the businesses I am involved with and advise, but for others, I am sure that this content and the many and detailed examples, actions and references will be both reassuring and point them in the right direction, as well as help them move forward.
My thanks to Netgalley, HarperCollins Leadership and the author for my advance reader copy in exchange for an honest review
Essentially, the excuse that having a purpose for the business will result in lower profits, and so is not the way to go into the future, is debunked. You can make the world a better place, and you can make a profit doing so.! Such a positive and encouraging message for all of us.
Some of the detail was just too much for me, and irrelevant to the businesses I am involved with and advise, but for others, I am sure that this content and the many and detailed examples, actions and references will be both reassuring and point them in the right direction, as well as help them move forward.
My thanks to Netgalley, HarperCollins Leadership and the author for my advance reader copy in exchange for an honest review
October 3, 2024
Would have loved to go deeper in the case studies to really convince that good practices equate to shareholder value. Attributing returns solely to changes in ESG practices feels like a simplification. Maybe some depth and acknowledgement of confounding factors would have really helped strike the point home. For example, towards the end, the book points out that Zuckerberg at Congress on the witness stand is not a position he would advise the students to be in, but metas share price performance has been stellar over the years. I guess it feels like the world is not so black-and-white but the read almost argues it is - as in would have loved more depth into the mention that companies that are doing well have more bandwidth to do good whereas struggling companies may not be. What do you do when you’re a company in the latter situation? A little self promotional as well. Kind of felt like that was the goal/purpose of the book more so than it was to educate at times. Saw author speak, and he was kind and energetic and passionate about this topic - and knowledgeable too.
This entire review has been hidden because of spoilers.
January 2, 2022
My MBA was focused on "doing good while doing well" and this book accurately and fairly succinctly summarizes the key points of such an education and presents it in such a manner that many businesspeople and entrepreneurs will find approachable and thought-provoking. Of course, this is just one book covering a wide variety of topics, but I do believe that those who are truly interested in finding ways to do good while doing well in their business ventures will find this to be a useful foray into the subject matter and will encourage further research on the topic.
In addition to the sources in the endnotes, the book offers a bibliography in the back for further reading for those who are truly invested in learning more. My only gripe is that George Serafeim has written or co-authored every single one of them with the exception of only one title. Surely there are other worthy sources he could recommend (and there are).
In addition to the sources in the endnotes, the book offers a bibliography in the back for further reading for those who are truly invested in learning more. My only gripe is that George Serafeim has written or co-authored every single one of them with the exception of only one title. Surely there are other worthy sources he could recommend (and there are).
January 25, 2024
"Purpose and Profit: How Business Can Lift Up the World" by George Serafeim offers a thought-provoking exploration of the delicate balance between profitability and altruism in the business world. Serafeim introduces the notion of having both purpose and profit, a concept that some deem unattainable. It's like trying to have your cake and eat it too, a bit elusive but undeniably intriguing.
The book presents an aspirational perspective on integrating a sense of purpose into business practices. While some may view it as an ambitious goal, it serves as a valuable guidepost for individuals aspiring to contribute to something larger than themselves. Serafeim's work encourages readers to consider how their careers, businesses, and lives can be agents of positive change, making the world a better place. Overall, it's a compelling read for those seeking inspiration and practical insights into aligning business success with broader, altruistic goals.
The book presents an aspirational perspective on integrating a sense of purpose into business practices. While some may view it as an ambitious goal, it serves as a valuable guidepost for individuals aspiring to contribute to something larger than themselves. Serafeim's work encourages readers to consider how their careers, businesses, and lives can be agents of positive change, making the world a better place. Overall, it's a compelling read for those seeking inspiration and practical insights into aligning business success with broader, altruistic goals.
January 26, 2023
“Measurement is not the end; it is just the beginning.”
Delivers a good dose of realism and nuance into the sustainable and ESG debate, arguing that fulfilling susty goals is not the be all and end all, but maybe only the suggestion of an edge that is to be nurtured into business advantage, and nor is short term profit maximisation the answer in today’s hyperconnected world. I felt slightly coddled by the classroom anecdotes, not tremendously stirred by the message but glad that there’s a voice to take this cause.
Delivers a good dose of realism and nuance into the sustainable and ESG debate, arguing that fulfilling susty goals is not the be all and end all, but maybe only the suggestion of an edge that is to be nurtured into business advantage, and nor is short term profit maximisation the answer in today’s hyperconnected world. I felt slightly coddled by the classroom anecdotes, not tremendously stirred by the message but glad that there’s a voice to take this cause.
August 10, 2022
A timely must read for anyone who wants to know more about the evolving role of purpose, sustainability, and impact in the world and in our personal lives and choices. Part one outlines what has changed, why do we increasingly hear more about purpose and impact, why is it important? Part two dives into what we can all do about it. Finished the book energized and excited and enjoyed the behind-the-scenes look and stories about the forces at play.
August 27, 2022
While the first half of this book is a primer on ESG and sustainability, the second half explains how impact and outcomes can be achieved.
If you are new to this space, this book is an excellent introduction. If you’re more seasoned, this book will help you think through how you can make that impact as a leader. Of course, Serafeim has mountains of research that can supplement your learning, too!
If you are new to this space, this book is an excellent introduction. If you’re more seasoned, this book will help you think through how you can make that impact as a leader. Of course, Serafeim has mountains of research that can supplement your learning, too!
September 6, 2022
I read this more for research for my role at Otherkind to see if I could find out more about the world of purposeful and profitable companies. It gave some good case studies to hear about and was presented clearly.
August 5, 2023
great book
If you are interested in sustainability, you should read it. Very nice business view about this topic and how you can make your own contribution
If you are interested in sustainability, you should read it. Very nice business view about this topic and how you can make your own contribution
August 22, 2023
An easy reading crash course into all things ESG, Serafeim makes strong point after strong point using digestible and memorable real-world examples. You'll feel smarter for having read this book!
January 26, 2022
Prior to starting my own business, I spent 6.5 years in corporate communications for a Fortune 500 financial services company, mainly charged with their headquarters region Corporate Social Responsibility PR. I read this book both through the lens of someone who had worked on the inside of a major corporation investing in purpose-driven activities and organizations as well as someone who wants to leverage my own entrepreneurship for philanthropic outcomes as well as personal livelihood. Firstly, I applaud Serafeim's tackling of the subject matter to make the case for the business world to do good in the world. Furthermore, a traditional C Suite will appreciate the research- and data-driven approach that underlies the theories presented here. It's a sound addition to the increasing number of books in this niche. For me, however, the book was too pedantic. It lacks the spark and visionary feel for a book about how to "lift up the world." This is where academia often does a disservice to reading that should be equally inspirational. The additional resources provided are a bit thin on diversity as well. I'd recommend this book for someone needing deep research to build a case or understand investor trends, but those also seeking something more inspiring, books by founders like "Start Something That Matters," "Let My People Go Surfing," and "Do the KIND Thing" provide a more aspirational, entrepreneurial read.
I received a digital pre-publication copy of this book in exchange for an honest review.
I received a digital pre-publication copy of this book in exchange for an honest review.
October 31, 2022
Every business wants to have a purpose and a profit. A business’ purpose has changed through the years. It’s also affected it’s profit in small and large ways.
George Serafeim collected information about companies across the ages and around the globe. In years past, he found that businesses were about profit. How can they make the most money quickly?
One day, it became widespread knowledge that the workers were being abused and the environment was being polluted! This kind of information is not received by consumers very well and it started a shift in business culture. The internet and social media has refocused the purpose of businesses everywhere now that there’s really nowhere to hide.
In this book, readers will learn how business purposes have morphed from focused on profit to how can the company help others and the environment. How are workers being treated and what type of products are being used is huge these days! It makes all the difference how and why a company does what it does.
There’s even a push for philanthropy. Check out any business website and you’ll likely find how they give back to communities, from Back to School donations to mentoring students, cleaning up trash on highways to recycling. You name it, it’s likely being done!
This is an excellent compilation of how businesses are now focused on Purpose and Profit and everything in between that could be potentially shared with the world because of the internet and social media. Consumers want to know they are supporting businesses who have good ethics as well. Because of all this fantastic information and how well it’s all put together, I give this book 5 tiaras. Every business owner and consumer should read it to learn how companies have changed through the years!
George Serafeim collected information about companies across the ages and around the globe. In years past, he found that businesses were about profit. How can they make the most money quickly?
One day, it became widespread knowledge that the workers were being abused and the environment was being polluted! This kind of information is not received by consumers very well and it started a shift in business culture. The internet and social media has refocused the purpose of businesses everywhere now that there’s really nowhere to hide.
In this book, readers will learn how business purposes have morphed from focused on profit to how can the company help others and the environment. How are workers being treated and what type of products are being used is huge these days! It makes all the difference how and why a company does what it does.
There’s even a push for philanthropy. Check out any business website and you’ll likely find how they give back to communities, from Back to School donations to mentoring students, cleaning up trash on highways to recycling. You name it, it’s likely being done!
This is an excellent compilation of how businesses are now focused on Purpose and Profit and everything in between that could be potentially shared with the world because of the internet and social media. Consumers want to know they are supporting businesses who have good ethics as well. Because of all this fantastic information and how well it’s all put together, I give this book 5 tiaras. Every business owner and consumer should read it to learn how companies have changed through the years!
January 2, 2025
We are living in the world where purpose and mission is level above the choice, where consumers follow and support organizations who deliver value not only to them but also with a higher mission in top. This book teaches and explains that success in any business is not connected solely to profits but to the impact that this business makes on society and ecology
April 9, 2025
This book introduced me to the concepts of B-corps, impact weighted accounting, and the sustainability accounting standards board. If more corporations were evaluated holistically the world would be a better place.
Displaying 1 - 21 of 21 reviews