One of the most practical and insightful looks at copywriting in circulation. The lessons, perspectives, and techniques discussed in this book are often used and implemented across the web but only truly discussed and examined here. You’ll be told to do the exact opposite of what you’re expecting. There aren’t formulas or checklists or scripts for ‘what’ to write. What you learn here goes beyond the fluff, and you walk away knowing how to communicate.
This is a book so simply written you can finish in a few sittings but so valuable you’ll return to it over and over to mine the nuggets. Should be required reading for any copywriter, marketer, or sales team.
This book is brilliant, after reading it I can't see copy the same way I did before, or in the book's words, it's like learning a new language and being able to identify and understand words that were previously perceived as gibberish, I'd 100% recommend this book to everyone in the marketing and copywriting fields
This book kind of makes sense. But then I imagine myself as a customer of the ideal salesperson that this book presents, and I see all those "LIMITED OFFER" and "UNIQUE NEVER SEEN BEFORE" letters, and this reeks so much of a cheap sales technique. I don't think that this is how sales work in 2024.