Win, Keep, Grow: How to Price and Package to Accelerate Your Subscription Business

by Mark Stiving

Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one. Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.

Genres: Business

199 pages, Kindle Edition

Published July 6, 2021

Reviews

[Blaine Strickland · Rating 4 out of 5]

I listened to this audiobook, narrated by the author, over the course of a week. The author offers some detailed information related to metrics that would be very valuable to the mature subscription business. There is mention of several resources on the author's two websites that I looked at and found valuable. He also included a section on transforming your traditional business into a subscription business that was not as valuable to me.

[Pedro Pinto · Rating 4 out of 5]

A concise and highly insightful book on thinking and managing subscription businesses.
It offers numerous valuable insights that I’ll carry into my professional life—not only for subscription businesses but also for broader applications, such as Internal Transfer Pricing within Management Performance Systems. These concepts have direct relevance to various organizational areas.
I plan to publish a more detailed review in the near future—or at least, I hope to!