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Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.
How do you stand out from the pack and not just land the account, but win deals at the prices you want?
Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
The practical, proven strategies presented in Sell Different!
How to defeat your toughest competitor ( it’s not who you think it is)An actionable 16-phase plan to reach and engage elusive prospectsFinding more of your best clients (it’s easier than you think)Acquiring more referrals than you ever dreamed possibleVirtual selling and how to harness its potentialNeutralizing the fear of change that paralyzes buyers and kills dealsStructuring pilot programs that advance your dealsIdentifying the critical person needed to win more deals at the prices you wantSolving closing problems and fixing the real issue limiting your successDissecting and resolving the most challenging sales objection — price!What 99.999% of salespeople don’t do, but shouldExpanding account relationships to explode revenue and lock out the competitionHow to address a major flaw when comparing salespeople with professional athletesAnd much, much more!If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.
How do you stand out from the pack and not just land the account, but win deals at the prices you want?
Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
The practical, proven strategies presented in Sell Different!
How to defeat your toughest competitor ( it’s not who you think it is)An actionable 16-phase plan to reach and engage elusive prospectsFinding more of your best clients (it’s easier than you think)Acquiring more referrals than you ever dreamed possibleVirtual selling and how to harness its potentialNeutralizing the fear of change that paralyzes buyers and kills dealsStructuring pilot programs that advance your dealsIdentifying the critical person needed to win more deals at the prices you wantSolving closing problems and fixing the real issue limiting your successDissecting and resolving the most challenging sales objection — price!What 99.999% of salespeople don’t do, but shouldExpanding account relationships to explode revenue and lock out the competitionHow to address a major flaw when comparing salespeople with professional athletesAnd much, much more!If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.
- GenresBusiness
193 pages, Kindle Edition
Published September 14, 2021
35 people are currently reading
76 people want to read
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Displaying 1 - 5 of 5 reviews
July 4, 2021
You may ask if another book on selling can be different? This one is! I have found many fresh perspectives if sales strategy. Strategic approach is always the one that brings results in combination with a list of appropriate action steps. This book will change the way you may perceive sales straight now and help you to drive new ways of closings deals with happy customers.
September 11, 2021
If you’re a totally newbie salesperson or business owner, Sell Different! might offer valuable insight. Unfortunately, for everyone else, you have heard all of these “revelations” before.
Finding a way to differentiate your business from your competitors is a great idea but nothing new. The book suggests using three business practices to achieve that differentiation:
-Make your decision influencers (DIs) and clients feel special
-Be genuine
-Be responsive
The rest of the book gives more information on how to achieve each of the three practices.
Yawn! I concede that I probably have more knowledge about business and sales after being a tech DI for years. Therefore, I’ll give Sell Different! 3 stars with the caveat that mostly only beginners will benefit from reading it.
Thanks to HarperCollins Leadership and NetGalley for a copy in exchange for my honest review.
Finding a way to differentiate your business from your competitors is a great idea but nothing new. The book suggests using three business practices to achieve that differentiation:
-Make your decision influencers (DIs) and clients feel special
-Be genuine
-Be responsive
The rest of the book gives more information on how to achieve each of the three practices.
Yawn! I concede that I probably have more knowledge about business and sales after being a tech DI for years. Therefore, I’ll give Sell Different! 3 stars with the caveat that mostly only beginners will benefit from reading it.
Thanks to HarperCollins Leadership and NetGalley for a copy in exchange for my honest review.
August 24, 2022
I came to this book looking for specific strategies and ideas that would help me grow as a sales person and as a sales manager. Wow did it deliver! This is for sure now in my top 3 MUST READ books that I recommend to people who want to grow their sales game. You can feel Lee's passion for sales in every well thought out chapter, and the years of sales wisdom that he shares is INVALUABLE to new and veteran sales people alike. There's something for everyone and the best part for me? I can confidently say that it's already paid for itself through the extra commissions that I earned from sales I normally would not have won without his help. So, what are you waiting for? This is one of the best investments you can make into yourself at a GREAT price point. GET IT NOW!
September 11, 2025
Lee Salz flips the script on sales with Sell Differently!—a sharp, no-fluff guide that challenges old habits and replaces them with bold, practical strategies. What I loved most: his breakdown of how to stand out when every competitor sounds the same, the focus on creating differentiation in conversations (not just products), and the step-by-step ways to win more deals without competing on price. This isn’t theory—it’s actionable. I walked away with specific tactics I can use today. Clear, smart, and powerful. If you’re serious about sales, this one deserves a spot on your desk.
May 5, 2022
The big idea: what makes you different than your competitors? What is unique about you that would compel someone to want your service?
It's definitely worth thinking through these questions. Salz gives some helpful tips, but there is an equal measure of filler.
It's definitely worth thinking through these questions. Salz gives some helpful tips, but there is an equal measure of filler.
Displaying 1 - 5 of 5 reviews