DATA STRATEGY: SELLING THE VALUE

by Doug McConchie

“All you need to get your Data Strategy started the right way” M. Tolhurst, UCAS “Worth reading for anybody who is serious about data” A. Lewis, Schroders “The author’s experience in the development and delivery of Data Strategies in a wide variety of businesses shines through” G.Buckle, EDF Energy“Broad and interesting read on a subject that is increasingly emerging into the light” D. Nisser, Outokumpu “A great reference for any CDO setting out on an enterprise data transformation program” J. Ford, INTO University Data is everywhere and yet many organisations are failing to leverage its real value. Organisations that successfully manage their data and develop it into a strategic asset will be those that reap the rewards. Dr. Doug McConchie’s Data Strategy - Selling the Value provides a concise guide to developing an organisation’s Data Strategy and ensuring its successful delivery. It frames all that you need to develop your data and data related activities into a robust Roadmap that aligns to your organisation’s Mission and Purpose. By focusing on the value add of your Data Strategy it demonstrates how to secure the buy-in of stakeholders in the necessary transformations ahead. With a case study in each Chapter and packed full of additional practical examples, Data Strategy - Selling the Value equips you with the tools needed to ensure success from your data journey. Dr. Doug McConchie is an advisor, author and coach specialising in how best to transform data into business insights, data driven solutions and value. As a Consultant to some of the world’s best-known organisations, his expertise is relied on to develop Data Strategy and secure the benefits of data related activities. With a doctorate in Strategy his approach guides organisations with the necessary rigour to de-risk data initiatives and help achieve success. He brings to his engagements experience about the practicalities of making solutions work at the operational level and developing new ways of harnessing data for commercial advantagewww.mcconchie.co.uk

158 pages, Kindle Edition

Published May 27, 2021