Cách Biến Ý Tưởng Triệu Đô Thành Hiện Thực Của Shark Lori Greiner

by Lori Greiner, Triệu Khánh Toàn, Nguyệt Minh (Translator)

Lori Greiner là một trong những doanh nhân thành đạt và được tìm kiếm nhiều nhất ở Mỹ. Nhưng trước khi cô tạo ra sản phẩm hit đầu tiên của mình, tất cả những gì cô có chỉ là một ý tưởng, một tinh thần làm việc không mệt mỏi, nhưng cô không biết làm thế nào để đưa nó ra thị trường. Vì vậy, Lori đã tự học mọi thứ cần thiết để biến ý tưởng đó thành doanh nghiệp triệu đô. Nhờ những hiểu biết về kinh doanh, bằng sáng chế, sản xuất, đầu tư, tiếp thị, bán hàng....

Đó cũng là những điều cô trình bày trong quyển sách này, cũng như hình trình biến những ý tưởng của mình trở thành hiện thực.

Cuốn sách này là một cẩm nang hướng dẫn mang tính thực hành cao, chứa đựng những nguyên tắc đột phá để đưa một sản phẩm hoặc công ty mới cất cánh và làm ăn có lãi. Chia sẻ công thức bí mật của riêng mình thông qua những câu chuyện cá nhân, cô cung cấp thông tin quan trọng tao nên lợi thế rất lớn cho những người kinh doanh có được những thông tin này.

411 pages, Paperback

Published September 1, 2018

About the author

Lori Greiner is now regarded as one of the most prolific inventors of retail products, having created over 450 products, and holds 120 U.S. and international patents. She is a star shark on the hit entrepreneurial business show, Shark Tank on ABC, where she invests in companies and helps turn dreams into a reality. Lori also has had her own show on QVC-TV, for the past 16 years called “Clever & Unique Creations by Lori Greiner.” Lori says she can tell instantly if a product is a “hero or a zero”, and this is clearly shown through her many thriving investments and a 90% success rate on new items launched. Several of her investments are the highest success stories on Shark Tank to date.

Lori entered the literary world with her first book Invent It, Sell It, Bank It! which is an National Best Seller and is a hands on, step-by-step guide on how to turn an idea into a million dollar reality.

Well-known for creating the most popular jewelry and cosmetic organizers of her time, Greiner’s cleverly designed products cover a large range, and she is constantly adding new items. From must-have organizers for the home to kitchen tools, travel bags and clever solutions for everyday problems, Lori’s products are enjoyed by men and women alike. Her inspiration comes from her passion to bring happiness to people by making their everyday lives easier. Her products are sold on QVC and in Major Retailers across the U.S. and in Europe.

Greiner’s accomplishments come from her sharp instincts and strong business sense. She oversees the legal and patent processes, and has driven her business to the success it has achieved. An expert on patenting and a guest speaker for the United States Patent & Trademark Office, she is hands-on in all facets of taking a product from concept to creation and to market within months. She has also helped many budding entrepreneurs turn their ideas into hit products. At the heart of her own success is a combination of talent, hard work and perseverance, as well as sincere, energetic on-air appeal.

Greiner’s collection of over 450 products are regularly featured in top magazines like Town & Country, O, The Oprah Magazine, Woman’s Day, Family Circle and InStyle. She has also been profiled in Financial Times and Success and has been seen on many of the top TV shows like The View, CBS This Morning & Good Morning America. Her Initial Silver Safekeeper was chosen as one of Oprah’s favorite things.

A great believer that, if you are lucky enough to be successful, you have a responsibility to give back, Greiner’s most gratifying moments come when she is able to help budding entrepreneurs achieve the same success she feels lucky enough to have enjoyed. She also believes that what matters most in life is who a person is and what is in their soul. She and her company annually donate a substantial amount of their profits to a variety of charities.

Greiner’s all-American success story is a refreshing scenario in today’s challenging economy. Her inventions address the everyday needs of a wide-range of people, and her affordable pricing makes her products accessible, allowing her to spread her enthusiasm for problem- solving to millions of consumers.

In addition, Lori is a much sought after speaker inspiring others to achieve their goals and dreams as she has and offers in her book and on stage the recipe to achieve great success. This also adds to Lori’s philosophy of helping others and sharing her experience to benefit others-all in an entertaining way.