Comprehensive Fundraising Campaigns: A Guide for Presidents and Boards

by James Langley

Update your approach to running a modern comprehensive campaign. This book will ground board members, presidents, vice presidents for advancement, deans, and other critical stakeholders with an objective and comprehensive understanding of what it takes to achieve higher levels of success in a campaign. Learn specific strategies "This is a treasure trove of great advice, forward-thinking reflections, and tough but much needed questions. Jim Langley is a thought leader who understands not just the history of philanthropy and advancement but shines a light on where universities need to begin altering practices to thrive in this era of competing philanthropic interests." - Matthew T. Lambert, Vice President for University Advancement, William & Mary

192 pages, Paperback

Published May 2, 2016