Color Management for Logos: A Comprehensive Guide for Graphic Designers

by John Drew, Sarah Meyer

New in paperback! Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design. A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers
creative solutions for designing inspiring logos in line with print budgets and client briefs.

Genres: Design, Art

220 pages, Paperback

First published August 1, 2005

Reviews

[Erika Mulvenna · Rating 2 out of 5]

A difficult book to read, both visually distracting and unorganized ideas and facts. Each page is divided with the top two thirds providing the bulk of the information and the bottom third filled with notes and supporting information. It's difficult to know what to focus on with this busy, overcrowded layout.

[Jayme · Rating 2 out of 5]

I thought this book would provide practical approaches to color management in a Prepress setting (color profiles, different printing techniques and what to expect) but it was very disorganized and difficult to follow. Lots of lovely images though...

I certainly wouldn't recommend it unless you're totally infatuated with every minute aspect of color, in a completely disorganized way. LoL Perhaps I completely missed the point of this class, but it wasn't what I expected, nor what I'd hoped it would be and I'm taking it out on this textbook. Sorry.

[Mike]

Not recommended as a book for color theory as it applies to designers in general because this book seems to cover color theory as it applies to printing and the processes of a printing press and it does it in a crazily disorganized way. But the pictures are cool :O)

Yay, though. It was a library book.

[panji_ijnap · Rating 3 out of 5]

dari segi pewarnaa emang keren. tapi sayang banget ga diajarin sifat-sifat bentuk/garis.

[Madi · Rating 3 out of 5]

Very interesting presentation of color theory and how it is adapted for marketing purposes.