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The Visionary Brand
Vision or Visionary, amazing the difference in just a few letters, but what a difference it is and one we explore in The Visionary Brand.
What are the Foundational Principles found in Visionary brands, and what is the formula for long-term success?
Just because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation?
The Visionary Brand takes this insight and provides a clear, definitive outline of "Why" and "How" these brands interact both inside and outside the company and what it takes to achieve this status.We explore these generational brands and the revolutionary products that have sustained their Vision and allowed them to maintain their industry lead.
What magical formula has built Iconic brands such as; Apple, Nike, Adidas and allowed them to sustain their Vision and maintain their brand vision for generations.In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve visionary status-defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
• Defining your Vision, and following your path.
• Foundational pillars of success.
• Creating a continual flow of innovative ideas and products.
• Developing a breakaway design strategy.
• Maintaining premium positioning.
• Building a passionate culture.
• Market driving vs market-driven strategy.
• Becoming a leader vs. a follower.
• Having the courage to be great.
Building a continual flow of innovations, breakaway strategy, maintaining premium positioning, and creating a culture embraced by both the brand and community.
What are the Foundational Principles found in Visionary brands, and what is the formula for long-term success?
Just because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation?
The Visionary Brand takes this insight and provides a clear, definitive outline of "Why" and "How" these brands interact both inside and outside the company and what it takes to achieve this status.We explore these generational brands and the revolutionary products that have sustained their Vision and allowed them to maintain their industry lead.
What magical formula has built Iconic brands such as; Apple, Nike, Adidas and allowed them to sustain their Vision and maintain their brand vision for generations.In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve visionary status-defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
• Defining your Vision, and following your path.
• Foundational pillars of success.
• Creating a continual flow of innovative ideas and products.
• Developing a breakaway design strategy.
• Maintaining premium positioning.
• Building a passionate culture.
• Market driving vs market-driven strategy.
• Becoming a leader vs. a follower.
• Having the courage to be great.
Building a continual flow of innovations, breakaway strategy, maintaining premium positioning, and creating a culture embraced by both the brand and community.
205 pages, Kindle Edition
Published September 1, 2021
1 person is currently reading
1084 people want to read
About the author
Bryan Smeltzer
2 books10 followersBryan Smeltzer is currently President of LiquidMind Inc, a global brand strategy firm based in southern California.
He grew up in North Dakota, ventured out to California with no prospects, and survived. Blue-collar parents, blue-collar work ethic, and an engineering degree in hand, he was able to make it work!
His entrepreneurial story started when he was 27, and was looking to transition into the footwear industry. He had come from the aerospace industry, so he needed to learn the industry from the ground up. Starting with nothing, and over ten years, he was able to build his company into a globally distributed better men's collection of branded and licensed apparel. Eventually, he would sell to a VC firm after ten years of profitable growth.
To Bryan, this is the ultimate entrepreneurial experience and one that is authentic—everything at risk, no room for error. Starting with nothing and creating something of value.
After selling his company, he would take executive-level business development, product, and marketing roles with several iconic, global brands such as; Oakley, K-Swiss, TaylorMade, Adidas Golf, and international brands; Skins, Arena, Zamst.
In addition to LiquidMind, he recently finished writing his book, The Visionary Brand, and has a weekly PODCAST called The Visionary Chronicles.
He grew up in North Dakota, ventured out to California with no prospects, and survived. Blue-collar parents, blue-collar work ethic, and an engineering degree in hand, he was able to make it work!
His entrepreneurial story started when he was 27, and was looking to transition into the footwear industry. He had come from the aerospace industry, so he needed to learn the industry from the ground up. Starting with nothing, and over ten years, he was able to build his company into a globally distributed better men's collection of branded and licensed apparel. Eventually, he would sell to a VC firm after ten years of profitable growth.
To Bryan, this is the ultimate entrepreneurial experience and one that is authentic—everything at risk, no room for error. Starting with nothing and creating something of value.
After selling his company, he would take executive-level business development, product, and marketing roles with several iconic, global brands such as; Oakley, K-Swiss, TaylorMade, Adidas Golf, and international brands; Skins, Arena, Zamst.
In addition to LiquidMind, he recently finished writing his book, The Visionary Brand, and has a weekly PODCAST called The Visionary Chronicles.
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Displaying 1 - 2 of 2 reviews
August 27, 2021
This book is both: inspiring and practical. It covers visionary brand concepts and how to achieve success in building one. In the other side, I got a feeling that a strong and visionary brand is closely connected to the company you are buili, it's culture, attractiveness to customers and how customers associate themselves with company's solutions, become ambassadors and promoters of the brand they love and loyal to.
October 8, 2021
This is a nice read to know what is behind the visionary brand. Every brand has a base product that made them successful when they forget that they lose their focus and face failures even may close their company. Having a Vision and focus and good marketing and making your customers happy is important.
If you want to make your customer happy, first take care of your employees, motivate and reward them, acknowledge their work so they will take care of the rest.
The book describes how a brand came to be successful and a forerunner and changing based on the changes in technology and people.
The book is written is a simple way without any technical jargon. I liked it.
If you want to make your customer happy, first take care of your employees, motivate and reward them, acknowledge their work so they will take care of the rest.
The book describes how a brand came to be successful and a forerunner and changing based on the changes in technology and people.
The book is written is a simple way without any technical jargon. I liked it.
Displaying 1 - 2 of 2 reviews