Philip Arthur Fisher was an American stock investor best known as the author of Common Stocks and Uncommon Profits, a guide to investing that has remained in print ever since it was first published in 1958.
His career began in 1928 when he dropped out of the newly created Stanford Graduate School of Business (later he would return to be one of only three people ever to teach the investment course) to work as a securities analyst with the Anglo-London Bank in San Francisco.
Fisher's famous "Fifteen Points to Look for in a Common Stock" from "Common Stocks and Uncommon Profits" are a qualitative guide to finding well managed companies with growth prospects.
A classic and an absolutely amazing book on financial discipline in trading. -For the company to be truly worthwhile investment, it must not only be able to sell its products, but also be able to appraise changing needs and desires of its customers; in other words, to master all that is implied in a true concept of marketing - It is necessary to learn as much as possible about the people who are running a company under investment consideration ,either by getting to know those people ... - What really counts in determining whether a stock is cheap or overpriced is not its current P/E but its ability to determine within fairly broad limited what those earnings might be a few years from now - There is a tide in affairs of men which, taken at the flood, leads on to fortune - Never promote someone who hasn't made some bad mistakes, because if you do, you are promoting someone who has never done anything - If you can't do a thing better than others are doing it, don't do it at all - Plus ca change, plus c'est la meme chose