Photographer's Market Guide to Building Your Photography Business

by Vik Orenstein

Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics,  

• Carving out a niche
• Creating a marketing plan
• Pricing your work
• Building a clientele
• Networking
• Sustaining the creative fire

Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries.

Genres: Photography, Business, Nonfiction

320 pages, Paperback

First published April 26, 2004

Reviews

[Candice · Rating 3 out of 5]

Largely geared toward photographers who work with specific clients, like family portraits and weddings. Lots of introductory information on choosing a specialty, style and where to get training. A bit dated, but there are a few helpful ideas.

[Michael DeRose · Rating 4 out of 5]

This had a ton of information and really gives a photographer a good idea on what to expect.

[Cami · Rating 4 out of 5]

Walks you through all sorts of photography business scenarios by interviewing pros. Helps you understand what to put in your business plan and what to know about (like "use tax") before going pro and becoming your own boss--there's more business to this than just shooting photos! (This is good to know info for me but I'm not wanting to go pro right now.)

[Michelle · Rating 5 out of 5]

This book was GREAT! For any photographer new to the business. Has a lot of great suggestions (some of which I already knew). This is definitely one to keep in the library for future reference. I highly recommend it!

[Andrew White · Rating 4 out of 5]

Really solid advice but at this point slightly out of date. Much still holds true and I gained a lot of knowledge about setting up a business but what a digital photographer is now is difficult to be captured in the bounds of this book.

[Junior Hughes · Rating 4 out of 5]

A lot of great information. I felt it was easy to read and understand, even for someone with a low level of understanding in the business relm