Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood

by Thomas E. Asacker

“A smart, warm-hearted and winning book. A must read!” —The New York Times “This is not another formulaic business book written with perfect hindsight about some increasingly irrelevant business model. The lessons here are fast, timeless and under your nose.” —Scott Bedbury, author of A Brand New World “An insightful little book!” —Fred Smith, founder, chairman, president, and CEO of FedEx “What people think about you or your business is unimportant. What matters is how you make them feel about themselves and their decisions in your presence.” That’s just one of the startling insights revealed in this heartwarming story about a confused and disillusioned CEO whose encounter with an amiable mechanic and an adorable little girl changes his business—and his life—forever. This timely story reveals the timeless principles of business and organizational success in a way that goes straight to the heart of 21st century marketing, branding, selling and leadership. You'll discover the simple truths of influencing others, managing failure, strategic thinking, conflict resolution and much more. Forget business as usual. Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life.

Genres: Business

128 pages, Hardcover

First published March 17, 2000

Reviews

[John Michael Strubhart · Rating 3 out of 5]

What a charming book! Full of sage advice and wisdom, this book details the experience of Bill - a corporate executive - who spends a day with Falcon and his granddaughter Annie. In that single day, Bill learns of the wisdom of children and how it can help him in his daily business life. Bill's experience seems too good to be true, so .... was it? Tom Asacker gives no indication that the story either is or is not fiction. It seems to me that if it were true, the author would have made a major issue of it, so it seems reasonable to conclude that it is entirely fiction, and herein lies the problem with this book. First, I will point out that the advice given in the book is good advice - shallow though it is. To bottom line it, people are more important than profits and business should be modeled on how it can make the world a better place. I'm all for that! However, there is nothing in this book that anyone with a decent upbringing wouldn't already know. I don't think it would be of any use to business people who do not have a decent upbringing as they would simply never pick it up, even if encouraged to do so. Business people who make the world a better place don't become so by reading books like this, and I seriously doubt that reading a book like this would ever transform a business person from being an opportunistic asshole to something approximating a decent human being. That said, if you're a touchy-feely, artsy-fartsy type, or a business person who feels guilty about screwing people over, this book is gonna make you feel real good about the possibility of change. It might even inspire you a little bit. If that inspiration leads to your action for the good of all, let me know about it. Otherwise, it's a nice little collection of wisdom. Enjoy!

[Mark Staneart · Rating 3 out of 5]

I think this short read has some merit for the right business leader. It's certainly thought provoking. There's very little in it that I think is new or revolutionary to modern business thinking. I think the most important take-home from the book, though, is that it is up to you (the business owner or CEO) to know what changes your business needs to make and have the fortitude to see the process through. Even then, it will always be up to you to maintain the standard of culture that you want.

[Jay Goulart · Rating 4 out of 5]

This is an incredible read, it is filled with emotion and authentic ways to connect

[Sateesh]

This is an excellent book on bringing together Emotions into a company and building a family like environment and achieving business success.