M: Advertising

by William F. Arens

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they mig ...

ebook

First published February 3, 2011

Reviews

[Keith Bryan · Rating 4 out of 5]

This book gives you a clear understanding of the elements of advertising. The terms were useful and the body copy of the chapters was decently written. It wasn't very boring at all, and actually managed to become engaging more often than not. That is always refreshing in a textbook due to their usual lack of interest generation. Furthermore, the examples were up-to-date and abundant, which is what any student needs if they are to get a good idea of what good advertising looks like. So, if you need a good overview of advertising and can afford a textbook, this one can help you out.

Overall: Very good overview of advertising. Good for college students or high school students that are looking into advertising as a possible career path.

[Grace]

Textbook for Jour 250: Intro to Advertising :)

[Nessie · Rating 4 out of 5]

Read parts of this for an Into to Marketing class. Not much to say — solid textbook.

[Daisy · Rating 5 out of 5]

I've enjoyed this book a lot: I read it during the spring 2022 quarter for my advertising class. I fell in love with the class and this field and this is when I realized that I find marketing and advertising more interesting than human resource management or business administration

it's more if a textbook but a really interesting one! lota of good real life examples from recent years and some even kinda shocked me (like guerilla marketing)

maybe I'll go into marketing eventually

[Kelsey · Rating 2 out of 5]

schoot text.

[Amber Taylor · Rating 3 out of 5]

It's a textbook, so it's hard to give it a review.