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ADKAR: A Model for Change in Business, Government and our Community by Jeffrey M. Hiatt, Prosci Learning Center Publications

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Why do some changes fail while others succeed? How can you make sense of the many tools and approaches for managing change? How can you lead change successfully, both in your personal life and professional career? After more than 14 years of research with corporate change, the ADKAR model has emerge ...

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Jeffrey M. Hiatt

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Displaying 1 - 2 of 2 reviews
Profile Image for Evita.
83 reviews4 followers
December 11, 2022
Good reference material and some useful thoughts even after Prosci training. I would have wished for more case studies.


ADKAR

——A——
Why is this change necessary?
Why is this change happening now?
What is wrong with what we are doing today?
What will happen if we don’t change? (Emphasize risk of not changing)

How readily people recognize need for change:
Person’s view in current state (more comfortable and invested in current state more likely to discredit change reasons)
How a person perceives problems (external vs internal forces, message perception by innovators vs adaptors)
Credibility of the sender
Circulation of misinformation / rumor
Contestability of change reasons

Awareness building is a process, not a single message but repeated at least 5-7 times.
Appropriate messages for each audience.
Preferred senders for each audience.
You can’t over-communicate.
Use multiple channels (e.g. meetings, newsletters, screensavers). Develop two-way channels.
Don’t assume people understand.


——D——
Factors influencing Desire to support and participate in change:
Nature of change (how it will impact them - opportunity or threat, is it fair)
Organizational/ environmental context (their perception of org based on history)
Individual’s personal situation (at home, career ambitions)
What motivates them (individual intrinsic motivators)

Creating desire is more than managing resistance.
Managers need to support change individually to create desire in their direct reports. They also need to be trained in coaching.
Managers resist due to loss of power, reaponsibility, resources, due to workload, due to lack of awareness or skill.
Communicate not sell. Employees simply want to be heard and voice their objections.
Engage employees in change process to transfer ownership. Focus communication on what &why needs to change, and figure out how together.


——K——
Hotel towel reuse example.

Factors influencing successful Knowledge acquisition:
Current knowledge base of individual
Capacity/ capability of a person to gain extra knowledge
Resources available for education and training
Access to required knowledge

Training to be as near to implementation as possible.


——A——
Factors influencing Ability to apply gained knowledge
Psychological blocks (e.g. public speaking freezes person)
Physical abilities (keyboarding)
Intellectual capability
Time available to develop needed skills
Availability of resources to support the development of new abilities

Some employees need more time than others. Need day-to-day feedback, measurement for applying new knowledge, and access to experts.


——R——
Reinforcement via recognition, rewards, group celebration.

Factors contributing to effectiveness of reinforcement:
Degree to which reinforcement is meaningful to the person
Association of reinforcement with actual demonstrated progress/ accomplishment
Absence of negative consequences
Accountability systems

Private and public recognition, rewards, feedback and audits.

Identify and address barrier points.
This entire review has been hidden because of spoilers.
Profile Image for Sherry C.
125 reviews1 follower
January 14, 2022
Great framework for leading change and understanding why it can fail. Provides steps and for success.
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