How To Do Business With the Japanese

by Boyé Lafayette De Mente

Examines the relationship between Japanese society and the business community, discusses the Japanese way of doing business, and offers advice on negotiating, marketing, and advertising

269 pages, Paperback

First published December 31, 1987

About the author

Boyé Lafayette De Mente was an author, journalist, and adventurer. He wrote more than 100 books, most of them about the culture and language of Japan, East Asia, and Mexico.

De Mente joined the U.S. Navy and began his career as a cryptographer based in Washington, D.C. In 1948, he joined the U.S. Army Security Agency and was a decoding technician stationed in Tokyo. While there, he he founded and edited the agency's newspaper, The ASA Star.

De Mente wrote the first English guides to the Japanese way of doing business ("Japanese Etiquette and Ethics in Business" in 1959 and "How to Do Business in Japan" in 1962). His other books run the gamut from language learning to the night-time "pink" trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations. He has also written extensively about Mexico and his home state of Arizona.