Reverse Selling: How Real Estate Agents Can Turn Cold Calls Into Clients

by Brandon Mulrenin

When you think of a salesperson, what comes to mind? Be honest. The unfortunate reality is that people believe salespeople cannot be trusted. In fact, research shows 97% of all consumers don’t trust salespeople. And make no mistake, real estate agents are, in fact, salespeople.You may be thinking, “How do I become the kind of salesperson that 3% of the general public actually does trust?” This book will help you do just that.After you understand how to apply the Reverse Selling Method taught in this book, you’ll have prospects easily agreeing to meet with you. It will become normal to hear prospects tell you how different your approach is and how much they appreciate your call. Yes! You heard that right, you will have prospects who are complete strangers actually thank you for calling them.This book will change your mindset and what it means to be a salesperson. More importantly, this book will teach you the tactics, strategies, and methodologies that will change how the prospect responds and has the potential to change their perception of salespeople altogether.In this book, I’ll show you how to apply the Reverse Selling Method as a real estate agent. I will teach you what I personally do in my real estate business that has helped me to sell over 100 homes a year and to build one of the fastest growing independent real estate brokerages in the country.

Genres: Business

145 pages, Kindle Edition

Published August 5, 2021

Reviews

[Josey Wells · Rating 5 out of 5]

Good Read

The information in the book is good it has some great scripts for memorization. I would recommend reading multiple times. Don’t just read study. The dialogues are made to ease tension and make the seller more comfortable with working with you. The model of this book is to offer value to clients and the rest is sold.

[Brian Wu · Rating 5 out of 5]

lots of practical tactics

I like about it’s presentation steps which is very practical and strategic. But I’m skeptical about his call script by asking about “I’m sure it’s a good time for you…” that gives the prospects a big window to say no and hang up.

[Stephen Friddle · Rating 5 out of 5]

Put it to work

Straight to the point. Consistent in presentation on YouTube and in the book. Looking forward to practicing the details in 2022.

[Ovidiu Lechintan · Rating 4 out of 5]

lot of things about the process of prospecting

[Jesse Cortez · Rating 5 out of 5]

Actionable and easy to read

Great book.

Arguably, you can use this for any sales career, not just Residential Real Estate.

I’ll be adapting it for commercial real estate.

Thank you

[Jade Malenfant · Rating 3 out of 5]

Really good!