Write Things to Say: The Financial Professional’s Guide to Writing Supportive Condolence Cards

by Amy Florian

In the course of your career, you face countless situations when you need to send a condolence card to a client. In fact, wise professionals send cards to a grieving client at the time of the death and also on monthly or yearly anniversaries of the death, at the holidays, and more. You want your card to build rapport, trust, and loyalty while sincerely conveying your sympathy in a more meaningful way than simply sending a card from the store. But as your pen hovers above the paper, how do you know what to write?

This simple guide offers you ten basic principles to guide you in writing your condolences. Then it offers over 100 examples of sympathy cards for various situations. It covers the death of a parent, sibling, or child. It suggests texts for monthly and yearly anniversaries of a death as well as for holidays and marker events. It even addresses the difficult topic of death by suicide.

Never again wonder what you should write in a sympathy card. Use these texts as is, modify them to fit your particular needs, or combine different ones to create a truly comforting personalized card that will make a difference to your grieving clients.

33 pages, Kindle Edition

Published February 22, 2011