Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line

by Evan Nierman

When Facing a Crisis HOW SHOULD YOU RESPOND?If you want to protect the things that matter most in your life, then Crisis Averted was written for YOU.• Can you spot the inevitable threat that could bankrupt your business?• Have you adopted the two core practices that will make your social media bulletproof?• Are you willing to act today to guarantee success tomorrow?The answers to these key questions could mean the difference between surviving or thriving.Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company’s future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence.The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important their reputation.

Kindle Edition

Published July 27, 2021

Reviews

[Aparna Preethi · Rating 5 out of 5]

We all get stuck down when we face a crisis. Some crises can even ruin our reputation. We need some assistance to get out of that. Evan Nierman's 'Crisis Averted' gives us some ideas on PR strategies to protect our reputation. Dilemmas can happen anywhere and anytime. As citizens, we come across many deals which we have to oversee with care. Certain things may go out of our hands and may not happen what we expect. Not only on public platforms but even on social media platforms which we use daily. The conclusions we make are very important and had a large impact on our future. So, this book leaves its notes to tackle the issues.

This book is primarily for anyone and everyone. In a society like this, we must be able to cope with anything that comes the way. I think the book stands as a helping friend giving those when in trouble.

[Carol M. · Rating 4 out of 5]

Crisis Averted is a highly recommended book for any businessman and entrepreneur as well. Nierman Evan has created an interesting book with a relevant approach on how to react and respond to a crisis. From the very beginning, he provides some useful examples as when proper crisis management is needed and what are some effective strategies to survive a problem such as a scandal or bankruptcy. Not only are examples present throughout but he also narrates some personal experiences with an interesting insight on them. This guide is easy to follow as Nierman is clear and concise. I must admit I have learnt plenty of strategies to thrive in my business.

[Jack · Rating 5 out of 5]

I wish I would have had this book, its insights and guidance years ago. As essential as it is accessible, the author focuses on a truth-first approach to crisis management. I’ll keep this book handy and expect to refer to it many times in the future.

[Celeste · Rating 5 out of 5]

“Crisis Averted: PR Strategies” written by Evan Nierman is a very interesting and useful book that helps in dealing with crises inside an organization. After reading this work, I think that it is important to take into account that the advice and strategies presented in it can be applied in any company or business. No matter if you are the CEO of a big organization or you own a small business like myself, it is key to be prepared to face internal crises and this book has clever tips to do it.
The author has employed a simple and straightforward style to transmit his knowledge on the subject and explain important points such as how essential it is to be aware of possible problems and train to identify and solve them without affecting the working pace of the organization. It is useless to wait until you are in a desperate situation, being ready for crises is the key to success. I highly recommend this insightful book.

[Guadalupe Herrera · Rating 4 out of 5]

Insightful and full of strategies

It is always good to have something one can reference in case something goes wrong. This book is no different. “Crisis Averted” by Evan Nierman is one of those books to have on hand. Even if things do not normally go wrong, they can. When it comes to business, especially nowadays, social media can be a game changer. This book talks about two core practices that will help the social media aspect. Insightful and a guide, “Crisis Averted” teaches the reader about the crisis management and that which can make or break a company/business. An interesting read that has the potential to give a business the power to be successful. What I really like about it is that it is not aimed at just one type of business. The lessons within can be tailored to many types of business and organizations. Truly a wonderful addition to any company’s collection. I highly recommend this book.

[S Tyty · Rating 5 out of 5]

Both our present and our future depend on us. Crisis Averted provides practical advice on how to safeguard public relations and the reputation of any type of business or famous person.
The premises of this book are that no person or organization is immune from experiencing a crisis and that acting today would guarantee success tomorrow, which are beliefs that could be applied to any aspect of our lives and which cut across different industries.
Author Nierman has used simple words to pass a message based on his personal experiences in 11 chapters which would definitely improve a lot of people’s lives. His approach is warm; he seems to be an author who involves himself and talks first hand to his readers, actually, he leaves two websites at the end where he invites readers to get closer to what he does.

[Kourtney Bradley · Rating 4 out of 5]

Guide for reputation protection

In a world where saying the wrong thing can instantly get you canceled or cause serious consequences, there's never a wrong time to get prepared to protect your reputation, specifically if you also have a business to protect. This guide includes strategies that can help you in specific situations if you are in a position where your reputation is in jeopardy. This one is a fast read but is full of information that can mean the difference in whether your company can succeed and overcome or completely fail in the event of a crisis. The author shares realistic scenarios that can be helpful to many different industries in our society in the event of circumstances that could make or break your business. In this crash course for preparation, all readers will benefit from the advice.

[Valery · Rating 4 out of 5]

Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line by Evan Nierman takes a bold look at the business of crisis management or crisis PR. Most PR puts out good stuff about companies, but crisis PR tackles public relations when there is a crisis at hand and it needs to be managed fast. The author presents many examples of things that go wrong in business, examples of people making stupid decisions and stupid mistakes that can cause the downfall of a company if not handled properly. Written in a clear yet friendly manner, this book will work wonders for you to implement strategies to solve a multitude of issues that might happen in your company. The information might also be useful in your personal life as well. Highly recommend.

[Alfredo R · Rating 5 out of 5]

For business owners or managers
“Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line” is a short, fast-paced reading book that was written by author Evan Nierman.
Nierman wrote this reader with business owners and also creative managers in mind; he seems to be wanting to help in protecting what we fear to lose the most: confidential and business data and information.
Nierman is straightforward. He chooses every word in this book with the idea of helping anyone and he does not include specific - not understandable - language. I trust the author mainly because of his background, but also because he convinces me in his writing style.
This reader helped me, so I recommend it for business people out there.

[Susel · Rating 4 out of 5]

Crisis Averted: PR Strategies to Protect Your Reputation, written by crisis management expert, Evan Nierman, is a business and reputation saver.
As a business owner myself, I am always looking for the best ways to avoid bankruptcy. This amazing author introduces two core practices that definitely made my business’ social media bulletproof and that have given my business a higher chance to survive in this rapidly changing world.
I really like the fact that Nierman uses simple vocabulary so anyone can understand his smart strategies. I feel much more prepared and secure now that I have had access to his precious knowledge.
I would highly recommend this book to any business owner who wants to ensure their business future!

[Guy Wheatley · Rating 5 out of 5]

As a technician working for a newspaper, I saw firsthand the danger Nierman warns of. I had a salesman tell one time that I tended to see things in black and white. That helps as a technician. I need to deal with what the problem is, not what I wish it was. The machine I’m woking on will not work again until I fix the broken part. I can’t “spin” it to be a less expensive repair. (That has actually happened in my career.)
But I’ve seen people and companies come under attack by reporters, sales staff of competing companies, and lawyers. Under such attacks, the simple truth carries very little weight. You must fight fire with fire. Were I to find myself in such a situation, I’d want Red Banyan in my corner.

[CarlitasFox · Rating 4 out of 5]

A helpful book
When it comes to business, it is important to bear in mind the problems that might arise. “Crisis Averted” is the ideal book to learn about protection, security, practicality, among others in the field.
Evan Nierman has included valuable information with tips for interested people. As it is a guidebook, everything is well- explained and developed. I found his ideas simple to follow. What is interesting here is that he shows readers helpful tips for the present and future. So, I think that it is worth reading it and leaving it nearby, just in case. I liked that I learned more vocabulary and expressions connected to business. It is definitely a must-read!

[Mia C. · Rating 4 out of 5]

Everyone reacts differently to crises, and most of us don’t know how we would react until facing one. For this reason, I chose this book; I believe that having the necessary tools to respond to such moments is essential.
I really enjoyed the author’s narrative. He is totally clear and proposes ideas that I have not thought about. Reading this book was completely thought provoking. Crisis management and decision making are the most important points dealt with here, and I believe that they are interesting for any in the business world. Another great thing about this book is that the teachings presented here can be applied to any type of business. Totally recommended.

[S I · Rating 3 out of 5]

Read for assignment - easy read

[Alberto Sanchez · Rating 4 out of 5]

Just about the time I was ordering this book (July 27, 2021) two Supreme Court justices, Neil Gorsuch and Clarence Thomas, took aim at New York Times Co. v Sullivan, the landmark ruling from 1964 that shielded newspapers from southern efforts to stifle coverage of brutality against civil-rights protesters.

In the eyes of the two magistrates the “actual malice” standard has evolved into an effective immunity from liability.

That “immunity from liability” that covers anybody pretending to be a legit information provider, from the NYT to the internet yellow press, is what makes Mr. Nierman endeavor a fundamental necessity for the enterprise as well as for the private individual with any social relevance.

In the other hand, all about the book Mr. Nierman makes the case for an all-out truthfulness, even, as the Rashomon effect has proven, the polyhedric nature of veracity situates virtuousness in the eye of the beholder and that is the reason everybody should retain the services of someone capable of illuminating the most favorable aspect of the situation.

That said, I strongly recommend “Crisis Averted” by Evan Nierman.