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Find Your Market
“Build it and they will come.”
But what if they don’t?
- -
Find Your Market is a book that helps technology entrepreneurs and innovators find the right market for their innovations.
It shows them exactly how to:
1. Evaluate if their product is aimed at the right market or customers;
2. Identify promising market opportunities derived from the unique strengths of their technology;
3. Lock in on their best market opportunity, confirm its potential, and mold the product positioning to get the growth engines going.
Deciding which customers to target should never be an afterthought.
Yet, 73% of startups get the wrong market first.
You don’t need to get the market wrong, you don’t need to spin your wheels, and you don’t need to build a product hoping customers will come.
Get on the right track with Find Your Market, a short, practical guide designed to help you find the best market for your innovation.
But what if they don’t?
- -
Find Your Market is a book that helps technology entrepreneurs and innovators find the right market for their innovations.
It shows them exactly how to:
1. Evaluate if their product is aimed at the right market or customers;
2. Identify promising market opportunities derived from the unique strengths of their technology;
3. Lock in on their best market opportunity, confirm its potential, and mold the product positioning to get the growth engines going.
Deciding which customers to target should never be an afterthought.
Yet, 73% of startups get the wrong market first.
You don’t need to get the market wrong, you don’t need to spin your wheels, and you don’t need to build a product hoping customers will come.
Get on the right track with Find Your Market, a short, practical guide designed to help you find the best market for your innovation.
- GenresBusiness
196 pages, Paperback
Published August 19, 2021
8 people are currently reading
65 people want to read
About the author
Étienne Garbugli
7 books37 followersEtienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a recognized Usability and UX research expert.
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Displaying 1 - 2 of 2 reviews
May 10, 2022
This is a very interesting book that all the startups especially who are at early stage should read it. The people who just have an idea of starting a business, they should consider it as a must read.
This book was written in a very simple language with lots of reall examples of ventures who did have the same difficulties to find their market.
As the author has mentioned, the book was written intentioannly short to share lots of information with readers and to ease the the process of finding new market.
There are tons of useful information in each chapter. For example in chapter 6, author describes the starting point to uncover the market or to find the usage for your innovation.
In chapter 7, 8, 9 there are useful information for startups to evaluate their innovation's value for customers how to prioritize their markets and even how to expand in new markets.
At the end of each chapter there is a homework for startups which will allow them to practice the points covered in each chapter. This is very helpful and challenging for startups.
I strongly recommend this book to all early stage startups and eventhough who desire to find new market for their innovation. This book will help the startups to look the problem from the point of view of customer rather than their own point of view.
This book was written in a very simple language with lots of reall examples of ventures who did have the same difficulties to find their market.
As the author has mentioned, the book was written intentioannly short to share lots of information with readers and to ease the the process of finding new market.
There are tons of useful information in each chapter. For example in chapter 6, author describes the starting point to uncover the market or to find the usage for your innovation.
In chapter 7, 8, 9 there are useful information for startups to evaluate their innovation's value for customers how to prioritize their markets and even how to expand in new markets.
At the end of each chapter there is a homework for startups which will allow them to practice the points covered in each chapter. This is very helpful and challenging for startups.
I strongly recommend this book to all early stage startups and eventhough who desire to find new market for their innovation. This book will help the startups to look the problem from the point of view of customer rather than their own point of view.
March 21, 2022
One of the very few books focusing on the B2B segment and providing a complete, rounded and comprehensive overview of the whole product lifecycle in b2b environment. From the initial discovery interviews, positioning, value proposition up to the G2M strategies. The book written almost as a tutorial with real life examples (case studies) as well homework, actionable, assignements following the theoretical discussion.
Displaying 1 - 2 of 2 reviews