Before I read this book, I was thinking about what this book could be talking about: asking will always be better than guessing, better than keeping something to yourself, better than doubting all the time. I had great expectations when I knew from the introduction that the author used to be a prosecutor. Based on my personal experience, a successful legal professional must be highly logical in reading and writing. My assumption told me I need to buy this book, even it charged $35 in Indigo. Plus I checked its reviews on Amazon, a 4.9/5. Sounded like you have to have this book.
However the disappointment came after I finished the first chapter. To be more specific, I was feeling angry about it, mainly because this book doesn't worth $35, and I wish I could get a refund. But it would be impossible to return it since I left so many marks and notes on the book.
My overall reading experience is not great. Here are some reasons I don't like it.
1. It's not deep enough.
Imagine you are asked a question about what affects "effective communication", and you need to come up with a few points and explanations within 5 minutes, what would you do? You would probably get a scratch paper and brainstorm.
You would think, hmmm, "effective communication".
You shouldn't lie to each other, which means you need to be honest. What else?
You should get to know the other person, so that you know the best way to inform or receive an information.
Communication shouldn't involve your bias or preference, it has to be objective, and has to be based on facts.
Also you should say things at the right time to the right person.
What else? You also have to be open-minded so that you can think from various perspectives.
You cannot force someone to accept your opinion or agree with you.
You need to have a good understanding of each other's opinions and thoughts, otherwise you would not engage in any conversation.
...
These thoughts are mentioned in this book as well, with lots and lots of examples, just to explain why these factors will work in communication, or in author's opinion, in persuading people.
If you really have no idea about effective communication, you can check on Quora, they gave you even more good points with no repetition at all.
I expect something I read in a book will be deeper and have more insights than what I can get from a website. Obviously this book failed to do so.
2. Too much Unnecessary information & examples
I noticed from the introduction that the author is obsessed with parallelism. It seems like the author couldn't get enough of them. It reminds me of my college years writing papers - parallelism is the last resort to meet the minimum words. The book gives me the same feeling, as it's saying something simple over and over again.
There are also too much background information for the author to tell a story. One might get suspicious that the author was not planning to write a book, but to introduce some people he knew to the readers. You know, kind of providing a reference to us. You will know a lot of great people he knew or has worked with, just to understand a very simple concept. For example, in Chapter 4, "Know your Jury" (Page 51), the author was extremely generous about talking about a judge that he admires. So he talks about how he was scared of him at the beginning, and how he was thinking about naming his daughter after this judge's name, and how it would look like if the judge knew about it (the author did name his daughter after the judge - .-). All this information is to tell readers that you need to know who you are convincing or persuading.
Wow.
3. The book description is misleading
On the cover page it says "Using the power of questions to communicate, connect, and persuade", and you would automatically think it's an educational, self-improving, self-help, and/or scientific learning material. HOWEVER, you wouldn't think that way after you finish it.
The whole book describes the author's personal experiences and stories about how he has enjoyed and mastered communicating and persuading other people. It's definitely fine to mention your achievement if you put all your heart and passion in a job. However, these stories are not meant to support his points, they are written for something else. You couldn't help noticing the grudge or complaints the author has in the book.
The author was a congressman and he talked more politics than about things in court, or about teaching how to persuade. To be more specific, he talks more about how much disappointment he has for politics. This also shows a contradiction in the author. In the book you can feel the author doesn't like people talking about politics all the time, and many things are political. On the other hand, many examples the author gave are about politics.
4. Loose arguments
This means many arguments are not solid, which includes the connection between viewpoints and examples, structures of each chapter, and redundant information. For example, in a subchapter, "Persuasion is incremental" (Page 31), the structure is supposed to argue that persuasion is incremental. That's the main point. But it talks about "wholesale conversion", and gave much examples than needed (as the main point is the argument). Later, the author keeps giving examples of persuasion in daily life, and says they are all incremental. Hmm, ok..ay? After those examples, the author listed some examples about being open-minded, which is not closely related to his main point "be incremental". In conclusion, the author says something new: you have to persuade nicely.
The whole book just makes me feel all the points are randomly mentioned. It does have a structure and its way of telling a story, but many parts are not closely connected. When the author gives examples, it's either using parallelism, or an extremely complicated example to argue for or against a rather simple idea.
Besides all these disappointments, there are also something you can learn. One might also feel like they are more like some tricks. Such as people like to talk more than listen; if you are speaking and want some attention from a group of people, just be silent for a few seconds; be genuine in communication; attacking facts is more efficient than attacking people; concede on small points so that you can be more persuasive on bigger points. These are also things I'm quite familiar when I browse Quora and read "psychological tricks". It will be better if the book can be compressed into smaller articles, if it really meant to teach people persuasion.
In conclusion, this book should work more on its description, as it hardly meets one’s expectation. It shouldn’t be labeled as “self-help”, but political stories.