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Let's All Go To The Lobby: A Sweet History Of Concessions At The Movies
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“Let’s All go to the Lobby”
The movie going experience is well known for the exciting sights and sounds provided by the Hollywood magic flickering on the Silver Screen. But what about the atmospheric aromas and lip-smacking flavors that people cherish when they are in their seats? Steve Foley explores the history of cinema concessions and the relationship between audiences and the snacks consumed while the film rolls.
From the street vendors stationed outside the movie palaces of old to the modern full-service multiplexes of today, “Let’s All go to the Lobby” recounts the production of cinema’s most famous animated jingle, the promotions and gimmicks used to capitalize on audience attendance, and the various confections that people love to munch on in the dark.
Buy your tickets, take your seat, and if the trailers are still at play, “Let’s all go to the lobby and get ourselves a treat!”
BULLET POINTS【LET ALL GO TO THE LOBBY】: Let's All Go to the Lobby (formally known as Technicolor Refreshment Trailer No. 1) is a 1957 animated musical commercial directed by Dave Fleischer for Filmack Studios. The commercial is aired either before the start of the main feature or before the interval.
【FILM STUDIO AND CINEMAS】: This book is about cinemas and movies theaters as we know that cinemas are very expensive even before you include in the cost of popcorn, slushies, hot dogs, and massive vats of fizzy beverages to consume while watching the movie.
【CONCESSION SOURCE OF INCOME】: Concessions are well-known as a major source of income for movie theaters. Concessions account for around 40% of their overall earnings, mainly because theaters get 85 cents for 35 every dollar spent on movie food. They'd be in a lot more trouble if they didn't have those munchies.
【FOODS】: Concession stalls are known for selling junk food. Candy, popcorn, and soft drinks are the most basic concessions in movie theaters. Larger concession facilities in stadiums, and newer movie theaters have made it possible to sell a limited selection of fast food, including grilling stations and hotplates for preparing hot foods(hamburgers, French fries, pizza, and hot dogs.
【COST OF POPCORN】: You've seen it for a little popcorn and drink may cost upwards of $10. While the actual cost of making popcorn at movie theaters is a trade secret, estimated that it costs less than 10 cents per ounce.
Click to ADD ON CART to GET Lets All Go To The Lobby TODAY!
“Let’s All go to the Lobby”
The movie going experience is well known for the exciting sights and sounds provided by the Hollywood magic flickering on the Silver Screen. But what about the atmospheric aromas and lip-smacking flavors that people cherish when they are in their seats? Steve Foley explores the history of cinema concessions and the relationship between audiences and the snacks consumed while the film rolls.
From the street vendors stationed outside the movie palaces of old to the modern full-service multiplexes of today, “Let’s All go to the Lobby” recounts the production of cinema’s most famous animated jingle, the promotions and gimmicks used to capitalize on audience attendance, and the various confections that people love to munch on in the dark.
Buy your tickets, take your seat, and if the trailers are still at play, “Let’s all go to the lobby and get ourselves a treat!”
BULLET POINTS【LET ALL GO TO THE LOBBY】: Let's All Go to the Lobby (formally known as Technicolor Refreshment Trailer No. 1) is a 1957 animated musical commercial directed by Dave Fleischer for Filmack Studios. The commercial is aired either before the start of the main feature or before the interval.
【FILM STUDIO AND CINEMAS】: This book is about cinemas and movies theaters as we know that cinemas are very expensive even before you include in the cost of popcorn, slushies, hot dogs, and massive vats of fizzy beverages to consume while watching the movie.
【CONCESSION SOURCE OF INCOME】: Concessions are well-known as a major source of income for movie theaters. Concessions account for around 40% of their overall earnings, mainly because theaters get 85 cents for 35 every dollar spent on movie food. They'd be in a lot more trouble if they didn't have those munchies.
【FOODS】: Concession stalls are known for selling junk food. Candy, popcorn, and soft drinks are the most basic concessions in movie theaters. Larger concession facilities in stadiums, and newer movie theaters have made it possible to sell a limited selection of fast food, including grilling stations and hotplates for preparing hot foods(hamburgers, French fries, pizza, and hot dogs.
【COST OF POPCORN】: You've seen it for a little popcorn and drink may cost upwards of $10. While the actual cost of making popcorn at movie theaters is a trade secret, estimated that it costs less than 10 cents per ounce.
Click to ADD ON CART to GET Lets All Go To The Lobby TODAY!
44 pages, Kindle Edition
Published August 19, 2021
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Displaying 1 - 6 of 6 reviews
September 27, 2021
I received a copy from NetGalley; this is my honest review.
-For a 44 pages booklet, there are a lot of repeats. For ex, anything about Dave Fleischer is repeated more than 4 times within the first 15% of the book.
-A good LOL: alcohol is sold in plastic cups "since glass bottles may be used as missiles". It probably happened too; we didn't have plastic cups back in the day.
-I didn't like that the author put contraband snacks almost top of the list for best snacks. It shouldn't be on the list, period.
-Confused: "don't mind as long as you don't make a huge mess". Well, how would they know it's me?
-When the author said the markup on snacks is enormous, he passed the owners as bandits. They don't make money on tickets, the movie makers do. It was said later on but too late.
-It's true that combos contain too much food which is why I take the child size without the toy. It wasn't true (for me) that when I ate full supper even the smell of food could get me to eat more.
-The one thing the author completely missed and I accepted the book especially for that is subliminal ads that pushed you to go the the concessions. They were a rage in the 70's and all over the place: movie theaters and drive-ins alike. They might have been elsewhere too.
-A popular item pre-COVID: The restaurants near the movie theaters where I live had discounted tickets if you bought a full meal (vs. apps or drinks). Sometimes they had bargains for the concessions too.
-For a 44 pages booklet, there are a lot of repeats. For ex, anything about Dave Fleischer is repeated more than 4 times within the first 15% of the book.
-A good LOL: alcohol is sold in plastic cups "since glass bottles may be used as missiles". It probably happened too; we didn't have plastic cups back in the day.
-I didn't like that the author put contraband snacks almost top of the list for best snacks. It shouldn't be on the list, period.
-Confused: "don't mind as long as you don't make a huge mess". Well, how would they know it's me?
-When the author said the markup on snacks is enormous, he passed the owners as bandits. They don't make money on tickets, the movie makers do. It was said later on but too late.
-It's true that combos contain too much food which is why I take the child size without the toy. It wasn't true (for me) that when I ate full supper even the smell of food could get me to eat more.
-The one thing the author completely missed and I accepted the book especially for that is subliminal ads that pushed you to go the the concessions. They were a rage in the 70's and all over the place: movie theaters and drive-ins alike. They might have been elsewhere too.
-A popular item pre-COVID: The restaurants near the movie theaters where I live had discounted tickets if you bought a full meal (vs. apps or drinks). Sometimes they had bargains for the concessions too.
September 25, 2021
Lets all go to the lobby should be pretty evident from the title and the cover that this is referencing at times people's best part of going to the movie theater, you know going to the concession stand. But the title is also referencing a short clip that was used at the movie theaters starting in the mid to late 1950's to encourage people to go purchase items from the concession stand or snack bar. With of course being the most famous being popcorn. Did you know that at one time movie theater owners did not want concession stands in their theaters ? This changed over time when they realized the extra money they could make and now it is no wonder when you consider the mark up. It was interesting to learn that at least one time not everyone was a fan of popcorn, there was even a state senator who attempted to have it outlawed. This is crazy when you consider now there is a particular famous popcorn producer who delivers 47 million pounds a year to movie theaters. The author covers many other types of snacks and also discuss the changes to theaters and the experience over time. There are two main issues i have with this book one that there seems to be a lot of the same stuff repeated and the other that the book jumps all over the place. Thank you to Netgalley and BookBuzz.net for an ARC for a fair and honest review.
July 19, 2022
An interesting and very short look at the history of concessions at movie theaters and interesting tidbits of information sprinkled throughout. I had hoped it would have been longer and had even more information since it is such a fun topic.
September 23, 2021
I received an advance copy of, Let's All got to The Lobby, by Steve Foley. This is an interesting book on the history of the concession stand in the lobby of movie theaters.
September 1, 2023
Everything you need to know about concessions, but was too afraid to ask.
September 30, 2021
While it was moderately interesting and fun to read, it is a real stretch to call this a book. At 65 short (and sometimes repetitive) pages of text, this reads more like a term paper than a book.
Thats to NetGalley for providing an ARC copy for my review.
Thats to NetGalley for providing an ARC copy for my review.
Displaying 1 - 6 of 6 reviews