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Creative confidence : unleashing the creative potential within us all / Tom Kelley and David Kelley

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Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories

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June 16, 2025
I first read Creative Confidence during a design thinking course, and it fundamentally shifted my perspective on creativity. Before, I thought creativity belonged only to artists or designers. This book dismantled that myth.

The Kelley brothers make a compelling case that creativity is a skill not a rare talent and that anyone can access it with the right mindset and tools. It’s both practical and inspiring, filled with real-world examples that made me rethink how I solve problems, take risks, and lead projects. A must-read for anyone who’s ever said, “I’m just not creative.”
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