Customer Data Platform: Leverage Customer Data Platform For Digital Transformation, Accelerate Digital Marketing Program for Effective Customer Engagement & Build Profitable Enterprises

by Manoj Gupta

Hyper-Personalized experiences drive increased customer engagement. Customers need a hyper-personalized experience and marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be leveraged to provide a hyper-personalized experience to customers. The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Customer Data Platform.In this book, Customer Data Platform, you explore an incredible digital platform, a software application, which collects the customer data from all possible channels - social media, mobile, personal interaction, review and remarks, recommendation, etc. and creates a unified view of the customer and provides a distinguished customer experience. This allows delivering a hyper-personalized customer experience, which this book is intended to provide with a clear and step-by-step framework to drive business value in all areas of marketing.With CDP, you can improve your customer experience, increase acquisition, and retention by using digital technology to create seamless, effective, and joined-up marketing. Leverage your customer data to transform digital marketing engagement.This book is intended to provide a step-by-step process to manage customer data and how this can be leveraged in the best possible way to enhance services and a more satisfying customer experience.Understand what Customer Data Platform is and what is its offeringUnderstand what Customer Data Platform is not meant to offerOrganize and Harmonize the customer data for sales and marketingThe CDP selection process and step-by-step guide how to choose the right CDPA few leading cases studies on how to build and leverage customer data platformsUse of AI and ML to drive the future of implementationUnderstand how CDP can be used to build a Customer Data Hub (CDH) to leverage the platform at the enterprise level.Create a data-driven culture where everything is evolved around the customer (keeping the customer at heart)In this book, you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.

135 pages, Kindle Edition

Published August 15, 2021