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Sức mạnh của sự túng quẫn : khi rỗng túi, nghèo đói sẽ tạo động lực lớn giúp bạn thành công
Daymond là một Shark nổi tiếng trong Shark Tank của Mỹ, nhà sáng lập thương hiệu thời trang đường phố FUBU. Trước khi có được thành công như hiện tại, ông đã từng trải qua rất nhiều khó khăn trong quá khứ, khi gần như chẳng có gì trong tay.
Daymond đã sử dụng sức mạnh của sự túng quẫn kể từ khi ông bắt đầu may áo phông và bày bán trên đường phố Queens. Với ngân sách vỏn vẹn 40 đô-la, Daymond phải đưa ra chiến lược vượt trội, độc đáo để có thể quảng bá sản phẩm của mình để rộng rãi mọi người. May mắn thay, chính sự túng quẫn đã tạo ra sự đổi mới, vì vậy, ông ấp ủ một ý tưởng cho chiến dịch sáng tạo mà cuối cùng đã đưa thương hiệu FUBU trở thành hiện tượng toàn cầu trị giá 6 tỷ đô-la.
Tại đây, Daymond cho thấy ngoài trách nhiệm pháp lý, sức mạnh của sự túng quẫn có thể là lợi thế cạnh tranh lớn nhất của bạn với tư cách là một doanh nhân. Tại sao? Bởi vì bắt đầu kinh doanh từ con số 0 sẽ buộc bạn phải suy nghĩ sáng tạo hơn. Nó buộc bạn phải sử dụng tài nguyên của mình hiệu quả hơn. Nó buộc bạn phải kết nối với khách hàng của mình một cách xác thực nhất có thể. Nó buộc bạn phải thành thật với chính mình, tập trung vào mục tiêu và đưa ra những giải pháp sáng tạo để có thể tạo ra một dấu ấn đầy ý nghĩa.
Daymond đã sử dụng sức mạnh của sự túng quẫn kể từ khi ông bắt đầu may áo phông và bày bán trên đường phố Queens. Với ngân sách vỏn vẹn 40 đô-la, Daymond phải đưa ra chiến lược vượt trội, độc đáo để có thể quảng bá sản phẩm của mình để rộng rãi mọi người. May mắn thay, chính sự túng quẫn đã tạo ra sự đổi mới, vì vậy, ông ấp ủ một ý tưởng cho chiến dịch sáng tạo mà cuối cùng đã đưa thương hiệu FUBU trở thành hiện tượng toàn cầu trị giá 6 tỷ đô-la.
Tại đây, Daymond cho thấy ngoài trách nhiệm pháp lý, sức mạnh của sự túng quẫn có thể là lợi thế cạnh tranh lớn nhất của bạn với tư cách là một doanh nhân. Tại sao? Bởi vì bắt đầu kinh doanh từ con số 0 sẽ buộc bạn phải suy nghĩ sáng tạo hơn. Nó buộc bạn phải sử dụng tài nguyên của mình hiệu quả hơn. Nó buộc bạn phải kết nối với khách hàng của mình một cách xác thực nhất có thể. Nó buộc bạn phải thành thật với chính mình, tập trung vào mục tiêu và đưa ra những giải pháp sáng tạo để có thể tạo ra một dấu ấn đầy ý nghĩa.
400 pages, Unknown Binding
Published January 1, 2019
3 people are currently reading
5 people want to read
About the author
Daymond John
15 books217 followersA young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.
Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.
Daymond grew up in the community of Hollis, Queens, quickly becoming known as the birthplace of the new genre of music called Hip-Hop, with acts like RUN DMC and Salt-N-Peppa rapidly making names for themselves. Being surrounded in this influential neighborhood helped spur the inspiration for his clothing line that would ultimately change the fashion world.
His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens one day, and made $800 in just a few hours. There was a buzz about Daymond’s products that simply could not be ignored.
Based on that early success, Daymond recruited some of his neighborhood friends and FUBU was born. They created a distinctive logo and began sewing the FUBU logo on all sorts of apparel, including hockey jerseys, sweatshirts and t-shirts. The brand hit a tipping point when Daymond convinced Hollis native and Hip-Hop superstar, LL Cool J, to wear FUBU for a promotional campaign. This was the catalyst behind the entire Hip-Hop community supporting the new brand and instantly giving it credibility. In need of start-up capital to keep up with demand, Daymond and his mother mortgaged the home they collectively owned for $100,000. Soon, the home was turned into a makeshift factory and office space.
FUBU gained even more nationwide exposure when Daymond and his partners traveled to the industry trade show Magic in Las Vegas. Despite not being able to afford a booth at the event, the FUBU team showed buyers the distinctively cut, vibrantly colored sportswear in their hotel room. The company came back to Queens with over $300,000 worth of orders. FUBU soon had a contract with the New York City-based department store chain Macy's, and it began expanding its line to include jeans and outerwear. A distribution deal with Korean electronics manufacturer Samsung allowed their designs to be manufactured and delivered on a massive scale. With the brand transcending into the mainstream markets, FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer sportswear labels such as Donna Karan New York and Tommy Hilfiger.
In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights.
Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made D
Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.
Daymond grew up in the community of Hollis, Queens, quickly becoming known as the birthplace of the new genre of music called Hip-Hop, with acts like RUN DMC and Salt-N-Peppa rapidly making names for themselves. Being surrounded in this influential neighborhood helped spur the inspiration for his clothing line that would ultimately change the fashion world.
His first foray into the apparel market came when he wanted a tie-top hat he had seen in a popular music video but could not find one for a good price. With the sewing skills he had learned from his mother, Daymond started making the hats for himself and his friends. Realizing he was on to something, Daymond made a sizeable order of the tie-top hats, sold them on the streets of Queens one day, and made $800 in just a few hours. There was a buzz about Daymond’s products that simply could not be ignored.
Based on that early success, Daymond recruited some of his neighborhood friends and FUBU was born. They created a distinctive logo and began sewing the FUBU logo on all sorts of apparel, including hockey jerseys, sweatshirts and t-shirts. The brand hit a tipping point when Daymond convinced Hollis native and Hip-Hop superstar, LL Cool J, to wear FUBU for a promotional campaign. This was the catalyst behind the entire Hip-Hop community supporting the new brand and instantly giving it credibility. In need of start-up capital to keep up with demand, Daymond and his mother mortgaged the home they collectively owned for $100,000. Soon, the home was turned into a makeshift factory and office space.
FUBU gained even more nationwide exposure when Daymond and his partners traveled to the industry trade show Magic in Las Vegas. Despite not being able to afford a booth at the event, the FUBU team showed buyers the distinctively cut, vibrantly colored sportswear in their hotel room. The company came back to Queens with over $300,000 worth of orders. FUBU soon had a contract with the New York City-based department store chain Macy's, and it began expanding its line to include jeans and outerwear. A distribution deal with Korean electronics manufacturer Samsung allowed their designs to be manufactured and delivered on a massive scale. With the brand transcending into the mainstream markets, FUBU recorded annual sales of $350 million, placing it in the same stratosphere as designer sportswear labels such as Donna Karan New York and Tommy Hilfiger.
In 2009, John joined the cast of the ABC entrepreneurial business show, Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks”, Daymond and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, Daymond becomes partners with the entrepreneurs helping turn their dreams into a reality. Millions of viewers tune into the show as Daymond demonstrates his marketing prowess and entrepreneurial insights.
Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made D
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