Entrepreneurship: Successfully Launching New Ventures

by Bruce R. Barringer, R. Duane Ireland

For courses in entrepreneurship.

Learn about the entrepreneurial process through real-world examples

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

Genres: Business, Entrepreneurship, Nonfiction, Textbooks, Reference, Education, School

624 pages, Paperback

First published December 22, 2004

Reviews

[Deniss Ojastu]

Among three different university textbooks on entrepreneurship that I read this one is definitely the best one. I use it most in my teaching tenure. Clear structure and language, logical build-up of chapters and topics, good illustrating case studies and examples of real companies.
It's pity that it is still very much US-focused, although being an international edition.

[amadeus]

Usch

[Lisa]

I used this book as a text for an Entrepreneurship class. Great book: informative and up-to-date, filled with great case studies and real-life examples, useful teaching resources and text bank. I'd give it a 5 if it had associated videos. I'll use it again, in the future.

[Ayer_ Al]

A book that is as easy to read and to keep up as a magazine. Real examples of everyday life helps reader to visiualizd what entrepreunership is.

[Jana Vasiljeva]

no clear message, can't see how this book can possibly help in starting business\

[Mhd Xia]

A very well organized book. The most interesting feature of the book is the real life story at the beginning of each chapter.

[Awais Raza]

Best book

[Mohamad Jaber]

When will Business schools in Lebanon start teaching business?!?
A great book, definetly helped me organize my thoughts towards the business i intend to start in the future, I just hope this was a taught course in university.

[Sumit Gupta]

its good for entreprenure

[BUDOOR]

Good source.

[Rachel Maldonado]

Organized, easy-to-follow. Meaningful content on the topic. One of the better textbooks I've read recently.

[Ghalib HUssain]

i want to read

[Morongwa Letshwenyo]

nice book indeed