What do you think?
Rate this book
Stealing Genius: The Seven Levels of Adaptive Innovation
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.
Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.
Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.
In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls Stealing Genius ™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
Featuring dozens of real-life case studies from a wide range of industries , Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius ™.
Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.
Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.
In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls Stealing Genius ™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
Featuring dozens of real-life case studies from a wide range of industries , Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius ™.
176 pages, Paperback
Published May 17, 2022
About the author
Steve Miller
272 books174 followersSteve was the founding curator of the University of Maryland, Baltimore County's Albin O. Kuhn Library's Science Fiction Research Collection and a former Nebula juror. Steve enjoys music, plays tournament chess, and collects cat whiskers.
Steve Miller and his wife, Sharon Lee, live in the rolling hills of Central Maine with two insistent muses in the form of cats and a large cast of characters. The husband-and-wife team's collaborative work in science fiction and fantasy include seventeen novels and numerous short stories in their award-winning Liaden Universe®. In addition to their collaborative work, Steve has seen short stories, nonfiction, and reviews published under his name, while Sharon has seen published short stories, newspaper pieces, and two mystery novels.
Steve Miller and his wife, Sharon Lee, live in the rolling hills of Central Maine with two insistent muses in the form of cats and a large cast of characters. The husband-and-wife team's collaborative work in science fiction and fantasy include seventeen novels and numerous short stories in their award-winning Liaden Universe®. In addition to their collaborative work, Steve has seen short stories, nonfiction, and reviews published under his name, while Sharon has seen published short stories, newspaper pieces, and two mystery novels.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.