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240 pages, Paperback
Published July 5, 2022
Even as the automobile was promoted as the pinnacle of individual freedom, the reality was that congestion had negated the supposed benefits of mass car ownership. In this way, Gorz called it, 'the paradoxical example of a luxury object that has been devalued by its own spread' - the more cars there were, the less attractive it was to buy one - but 'this practical devaluation has not yet been followed by ideological devaluation'. While the supposed benefits of owning a car were curtailed as commutes kept getting longer due to sprawling suburbs and heavier traffic, people still believed in the individualist benefits it provided.
Critical scholars Richard Barbrook and Andy Cameron dubbed the ideology that grew out of the movement, especially as it found common cause with the neoliberal policies of the 1980s, the 'Californian Ideology'. The way of thinking it embodied 'simultaneously reflects the disciplines of market economic and the freedoms of hippie artisanship. This bizarre hybrid is only made possible through a nearly universal belief in technological determinism'. The counterculture's aversion to politics was central to the Californian Ideology. Its adherents believed social change would happen by engaging the market and trusting in the process of technological development to empower not only the individual, but also the wider world.
The first problem was that the interests that should have backed the electric vehicle failed to do so, or at least not to the degree that was necessary. The electric vehicle was a natural ally for utility companies that were connecting households and promoting new electric products like lights and appliances to increase electricity usage, but they failed to effectively join forces with vehicle makers. [...]
The second problem was to do with production. The EVC [Electric Vehicle Company] never produced a standardised vehicle, and none of the other electric vehicle manufacturers succeeded at streamlining their production processes before Henry Ford introduced the new gas-powered Model T. As a result, customers could buy an internal combustion vehicle at a much lower price than an electric one, and even though the electric vehicle was quieter, offered a smoother drive, and started more easily (the early internal combustion engines had to be hand-cranked), it struggled to compete.
In 2015, journalist Lauren Smiley described the growing on-demand, app-based economy as the shut-in economy, where 'you're either pampered, isolated royalty - or you're a 21st century servant'. Smiley observed that San Francisco was increasingly divided into two groups. On one side were the tech workers and a broader group of 'knowledge' workers who earned high salaries, worked long hours, and used the gig apps to get everything from food delivery and laundry services to house cleaning, dog walking, and childcare. On the other was the contract labour force that delivered those services with few protections, no benefits, and precariously low pay. But the apps allowed the served to ignore the conditions of their app-based servants. They could even avoid seeing them altogether. [...]
The shut-in economy is a further example of the desire to keep people at home and work, where they can be delivered everything they need instead of going out to get it themselves, thus keeping the streets clear for autonomous delivery bots, cars, and other forms of mobility.