We have been underselling the future. In fact, the future will be neither dystopia nor utopia (which is an actively harmful dichotomy) — it will be what we do the work to make it. And the best way to the brightest future is to focus on what we CAN do, and make sure we are working to get there.
Between climate change, the impact on the future of work by intelligent automation, misinformation, and more, humanity faces several exponential changes and existential threats simultaneously. Yet there are reasons to lean into hope: emerging technology, for example, also brings with it tremendous power and offers the potential to solve human problems at scale. Achieving the best outcomes possible now is largely a matter of collective action and political will. The best way — indeed perhaps the only way — to confront the challenges we face and build a better tomorrow is to allow ourselves to envision the brightest future possible, while at the same time acknowledging the ways the future could go dark and working to prevent them from happening.
Kate O’Neill, author of Tech Humanist and Pixels and Place, explores the ways we have already begun to solve human problems at scale, and makes the case for an approach that’s both hopeful and strategic as our best chance at a truly bright future.
Kate O’Neill is known as the "Tech Humanist." She is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale, even — and especially — in data-driven, algorithmically optimized, and AI-led interactions.
Among her prior roles, Kate was one of the first 100 employees at Netflix, created Toshiba's first Intranet, and led one of the first digital strategy and analytics agencies.
Now as a renowned technologist, writer, speaker, and ethicist, Kate regularly keynotes industry events around the world, advocating for the best futures for humanity in an increasingly tech-driven and exponentially-changing world. Clients and audiences have included the likes of Google, IBM, and Yale University, as well as non-profit organizations, cultural institutions, professional associations, industries such as public radio, cities such as Amsterdam, and the United Nations. She was named to the 2020 Thinkers50 Radar, a global ranking of top management thinkers.
Kate's insights have been featured in WIRED, CMO.com, and many other outlets. She has been featured and quoted in a wide variety of national and international media, including the New York Times, Wall Street Journal, WIRED, NPR, Marketplace, NBC News, and BBC World News.
pārāk optimistisks tas autores skats uz stratēģisko optimismu. taču vienu tēzi no grāmatas es te atstāšu: pārmaiņas izgāžas, jo mēs lielāku enerģiju veltām tam, lai pamatotu, kāpēc kaut kas neizdosies, nevis tam, lai skaidrotu, kāpēc tas varētu izdoties.
No grāmatas biju gaidījis vairāk, tā ir par stratēģisko optimismu un to kā reālistiski projecēt nākotnes iespējas un novērst drūmus scenārijus. Grāmatā gan bija dažādas labas atziņas, bet kopumā darbā par stratēģisku optimismu pietrūka pašas stratēģijas. Daudz kas bija ļoti vispārīgi, bet man gribējās vairāk konkrētības.