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The CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience
Welcome to the CX Trinity, a look at how we talk to customers, the content we provide to them, and the contexts in which they consume it. CX is an abbreviation for customer experience and is often used as a hashtag in social media.
Trinity comes from the belief that any good customer experience is driven by a combination of three critical
Meeting the customer’s needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with youThese observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.
Trinity comes from the belief that any good customer experience is driven by a combination of three critical
Meeting the customer’s needs Delivering the right content to help the customer Understanding the context of where, when, and how the customer interacts with youThese observations are pulled together from 52 essays that originally appeared as blog posts on Alan’s Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan’s years of experience writing, designing, and managing content for both large and small organizations. These essays have been collected, updated, and edited for this volume.
220 pages, Kindle Edition
Published February 15, 2021
About the author
Alan J. Porter
50 books13 followersAlan J. Porter has been a regular writer on various aspects of popular culture and technology for over fifteen years.
He is best known as a writer of pop-culture reference books, as well as a critically acclaimed Beatles biography, business books focused on content strategy, and various comics.
He is also an Editor-At-Large at RevolutionSF.com where he mainly writes movie reviews.
He is president and founder of 4Js Group - a Content Strategy consulting company focused on helping companies and organizations recognize and leverage their largest hidden asset, their content.
He is best known as a writer of pop-culture reference books, as well as a critically acclaimed Beatles biography, business books focused on content strategy, and various comics.
He is also an Editor-At-Large at RevolutionSF.com where he mainly writes movie reviews.
He is president and founder of 4Js Group - a Content Strategy consulting company focused on helping companies and organizations recognize and leverage their largest hidden asset, their content.
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