Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

by Jason Hennessey

If you’re a lawyer, competition drives you—but not just in the courtroom. You can’t rely on success alone to stand out in today’s market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials. In Law Firm SEO , Jason Hennessey shares the proven SEO strategies he’s used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It’s easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don’t need to be an SEO expert to leverage digital marketing. Whether you’re a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.

262 pages, Hardcover

Published October 17, 2022

About the author

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

Reviews

[Caitlin]

This is a nice little overview for law firm SEO. I was familiar with a lot of the content-related SEO advice, but it's valid advice and common sense. Write good content! The more technical SEO information was interesting, and I appreciated the tool recommendations.

[Virginia · Rating 4 out of 5]

⭐️⭐️⭐️⭐️
I received an advance review copy for free, and I am leaving this review voluntarily.
Law Firm SEO provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.

[Robb Keller · Rating 5 out of 5]

Very Useful

The information contained in this book is extremely useful. The author provides actionable steps and tools that you can use to not only build out your website but also make sure it is competitive.

[David W. Craig · Rating 5 out of 5]

Good overview of SEO for law firms. I do not need to know the details as the managing partner of my law firm. However I need to know enough to be a productive member of my marketing team

[Mark Nicholson · Rating 5 out of 5]

This book was good and had easy to understand and implement ideas.