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Blend Out: From Ordinary To Irresistible: How Advisors Can Market Like The Greatest Brands In The World
DO YOU BLEND OUT?You’re skilled, you’re smart, and you know how much you can accomplish, so why aren’t prospects beating down your door? It’s because they don’t know who you are.In BLEND OUT, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world’s most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them.But this isn’t a book for financial advisors who are looking for a quick fix or marketing hack. As with every company that has gone on to lasting success, successful marketing and long-term customer retention takes concerted effort, persistent reinforcement, and an unrelenting desire to be better than you were the day before. It’s not easy, but it’s exactly how you take your company from meager growth to exceptional success.
140 pages, Kindle Edition
Published September 14, 2021
9 people are currently reading
61 people want to read
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Displaying 1 - 17 of 17 reviews
November 4, 2021
Everyone knows that marketing is important in gaining customers and building a successful business. But with all of the various information clouding the field, it can often be difficult to know exactly what works and what is just a waste of time. In Blend Out: From Ordinary to Irresistible: How Advisors can Market Like the Greatest Brands in the World, author Robert Sofia cuts through all of the unnecessary advice floating around and focuses on what is required for a company to not just be successful, but truly thrive.
Focusing on the main concepts of how to stand out, get noticed, and be remembered, Sofia expertly breaks down what is necessary to achieve this and to not only maintain, but build a framework that will continue to work.
The book is well organized and easy to follow making it a swift though powerful read. For anyone wanting to take their business from okay to excellent, I would highly recommend this book as a veritable goldmine of marketing tips and information.
Focusing on the main concepts of how to stand out, get noticed, and be remembered, Sofia expertly breaks down what is necessary to achieve this and to not only maintain, but build a framework that will continue to work.
The book is well organized and easy to follow making it a swift though powerful read. For anyone wanting to take their business from okay to excellent, I would highly recommend this book as a veritable goldmine of marketing tips and information.
November 9, 2021
Informative!
This is a very insightful book if a business wants to gain more recognition for long-term success. The author speaks of customer retention, which I know is part of the key to a business who has been around for a long time. This book is not for those looking for quick success. It will take time to get the business where it needs to go or where the owner wants it to go. The author takes the reader behind the strategies some of the more successful companies have been able to remain in business for as long as they have, and helps the reader to apply those tactics to where a small business can do it as well. Over all, I thought it was a great book to read and the strategies within the book’s pages will help take a business to the next level at a steady pace. It will not be easy, but there are somethings that are worth it that cannot be attained the easy way. Wonderful book!
This is a very insightful book if a business wants to gain more recognition for long-term success. The author speaks of customer retention, which I know is part of the key to a business who has been around for a long time. This book is not for those looking for quick success. It will take time to get the business where it needs to go or where the owner wants it to go. The author takes the reader behind the strategies some of the more successful companies have been able to remain in business for as long as they have, and helps the reader to apply those tactics to where a small business can do it as well. Over all, I thought it was a great book to read and the strategies within the book’s pages will help take a business to the next level at a steady pace. It will not be easy, but there are somethings that are worth it that cannot be attained the easy way. Wonderful book!
October 27, 2021
Have you ever read a book and had that "Yes! That is exactly what I need" moment? Robert Sofia takes marketing to a new level in Blend Out: From Ordinary To Irresistible. Many people are doing side hustles just to make ends meet, but find they are now in a sea of other little fish doing the same thing. Robert Sofia is a game-changer and shows you how you can connect with your target audience.
I read Blend Out: From Ordinary To Irresistible, not as a leader, but as an entrepreneur wanting to stand out in my little niche. Robert Sofia is amazing when it comes to finding that emotional connection with the clients you are targeting. I loved reading the stories of companies who made a break in society by just a little tweak in their business. This is definitely a book worth investing in and reading over again.
I read Blend Out: From Ordinary To Irresistible, not as a leader, but as an entrepreneur wanting to stand out in my little niche. Robert Sofia is amazing when it comes to finding that emotional connection with the clients you are targeting. I loved reading the stories of companies who made a break in society by just a little tweak in their business. This is definitely a book worth investing in and reading over again.
November 9, 2021
Since I finished my studies on Digital marketing, I value this kind of narratives of personal experiences a lot, especially the ones so well written as this one. This is a work field that needs constant update and self-study. There aren’t many textbooks or manuals
about this topic, it is simply a matter of self-discovery, trial and error and having a curious mind. These factors are the ones which motivate people who are into digital marketing to continue moving ahead.
In this book, Robert Sofia, CEO and passionate about marketing strategies, presents the story of some well-known brands and explains how they developed their business and how they maintain an ever-growing relationship and communication with their clients.
This read was recommended to me by a teacher and I’m happy that I’ve found it. It is my advice to start reading it as readers enter the world of digital marketing.
about this topic, it is simply a matter of self-discovery, trial and error and having a curious mind. These factors are the ones which motivate people who are into digital marketing to continue moving ahead.
In this book, Robert Sofia, CEO and passionate about marketing strategies, presents the story of some well-known brands and explains how they developed their business and how they maintain an ever-growing relationship and communication with their clients.
This read was recommended to me by a teacher and I’m happy that I’ve found it. It is my advice to start reading it as readers enter the world of digital marketing.
November 9, 2021
Straightforward, understandable marketing tips
In Blend Out, Robert Sofia offers advice for the leader selling themselves and the business owner selling their product. Sofia promotes “blending out”, rather than blending in, in terms of product promotion and design. He gives tips for making yourself be someone that people think of proactively, and how to shape the emotional reaction tied to yourself and/or your business.
I found Sofia’s tips very helpful, especially mixing your logo/ flyers with a big group of others to see if you stand out. In addition to that, in order to make yourself more noticeable, note that we automatically notice things that don’t make sense to us! Why is a computer branded by an apple?? That advertisement had nothing to do with cars?! Well, at least we noticed them, right?
In Blend Out, Robert Sofia offers advice for the leader selling themselves and the business owner selling their product. Sofia promotes “blending out”, rather than blending in, in terms of product promotion and design. He gives tips for making yourself be someone that people think of proactively, and how to shape the emotional reaction tied to yourself and/or your business.
I found Sofia’s tips very helpful, especially mixing your logo/ flyers with a big group of others to see if you stand out. In addition to that, in order to make yourself more noticeable, note that we automatically notice things that don’t make sense to us! Why is a computer branded by an apple?? That advertisement had nothing to do with cars?! Well, at least we noticed them, right?
November 30, 2021
This is a book that definitely makes a lot of sense! I love exploring different self-help books because through these books, I am learning a lot not just focusing on what I love but also the things that I haven't discovered yet. In Blend Out: From Ordinary To Irresistible: How Advisors Can Market Like The Greatest Brands In The World, which was written by Robert Sofia, I did not just learn about marketing strategies but I also realized that I could be more than just an employee. I could be a leader, too.
The book was easy to connect to as Robert's way of writing is simplistic yet you could not miss the fact that it is also realistic. I felt very encouraged while reading this book. I would definitely recommend these to my friends who are optimistic and who have a very positive outlook in life!
The book was easy to connect to as Robert's way of writing is simplistic yet you could not miss the fact that it is also realistic. I felt very encouraged while reading this book. I would definitely recommend these to my friends who are optimistic and who have a very positive outlook in life!
December 2, 2021
Effective Promotional Strategies
Blend Out: From Ordinary to Irresistible by Robert Sofia is an excellent book that provides ideas and tips on how to link with your intended audience. Most of us grapple with how to market ourselves to others. This can be difficult for a myriad of reasons, the most important of which is that we are continually overwhelmed with material from a variety of sources. How can we distinguish ourselves amid so many others who provide the same service?
This book teaches you how to attract and retain the public's attention so that you can promote who you are and what you do to the audience you desire. The writer certainly has a lot of knowledge in this industry and is now eager to teach us what he knows. If you're searching for a strategy to stand out and keep your audience's attention, this book is a terrific place to start.
Blend Out: From Ordinary to Irresistible by Robert Sofia is an excellent book that provides ideas and tips on how to link with your intended audience. Most of us grapple with how to market ourselves to others. This can be difficult for a myriad of reasons, the most important of which is that we are continually overwhelmed with material from a variety of sources. How can we distinguish ourselves amid so many others who provide the same service?
This book teaches you how to attract and retain the public's attention so that you can promote who you are and what you do to the audience you desire. The writer certainly has a lot of knowledge in this industry and is now eager to teach us what he knows. If you're searching for a strategy to stand out and keep your audience's attention, this book is a terrific place to start.
November 10, 2021
Being successful in my business has never been something easy for me. Throughout my career, I have thought I was a successful marketer but what I did not find easy was retaining long-term customers, I didn’t know how to mesmerize them with what I had to offer.
Even though I am a pensioner and I do not complain about what I have achieved in life, I purchased Blend Out to get informed on what prevented me from standing out and getting noticed at the right time and not when it was too late.
This book is loaded with valuable information and some tests and tips the author generously offers to us. There are stats that helped me understand plenty of things and it has helped me widen my mind to a great extent.
Even though the author believes there is no hack for success, through her experience she may be able to accelerate plenty of companies’ processes towards success.
Even though I am a pensioner and I do not complain about what I have achieved in life, I purchased Blend Out to get informed on what prevented me from standing out and getting noticed at the right time and not when it was too late.
This book is loaded with valuable information and some tests and tips the author generously offers to us. There are stats that helped me understand plenty of things and it has helped me widen my mind to a great extent.
Even though the author believes there is no hack for success, through her experience she may be able to accelerate plenty of companies’ processes towards success.
November 8, 2021
I believe everybody strives to be successful in whatever field they devote their lives to. Blend Out helped me tie some loose ends and become visible and memorable through accurate and easy-to-follow techniques.
This book’s author has been extremely generous in giving out every little piece of information she has gathered throughout his lifetime and sharing it with us. She has developed 9 chapters with the underlying theme of making readers become individuals who may be impossible to ignore and the narrative gets clear enough thanks to the graphs and charts she has used to back the information up.
Sofia covers a topic that a lot of books try to cover, but she does so in a way
that makes it stand out. Strongly recommended!
This book’s author has been extremely generous in giving out every little piece of information she has gathered throughout his lifetime and sharing it with us. She has developed 9 chapters with the underlying theme of making readers become individuals who may be impossible to ignore and the narrative gets clear enough thanks to the graphs and charts she has used to back the information up.
Sofia covers a topic that a lot of books try to cover, but she does so in a way
that makes it stand out. Strongly recommended!
November 6, 2021
This short read is very interesting and inspiring. Marketing is very important and reading about it is essential for any business man or woman. The author states that things are not done from a day to another, but that it takes time to really succeed.
I really liked this book; It gave me many ideas and made me think out of the box too. I am sure that this would be very useful for any business and this is the main reason why I recommend reading it.
The book is well written and very clear. I feel really hooked by it from the very beginning because I am quite interested in making my brand grow.
I really liked this book; It gave me many ideas and made me think out of the box too. I am sure that this would be very useful for any business and this is the main reason why I recommend reading it.
The book is well written and very clear. I feel really hooked by it from the very beginning because I am quite interested in making my brand grow.
November 8, 2021
Blend Out is such an incredible book! The author, CEO Robert Sofia, has taught me more about marketing in these pages, than what I have learned in three years in college.
Robert Sofia says that being successful as a big or small company is not something that happens from night to day. It requires a lot of sustain effort to retain long-term customers.
He is very generous, as he also reveals the marketing history of some of the world’s most successful companies, so that I can recreate them in my own business.
I loved the fact that it is written in a simple way, so anyone can understand this magnificent advice. An incredible book that I highly recommend reading!
Robert Sofia says that being successful as a big or small company is not something that happens from night to day. It requires a lot of sustain effort to retain long-term customers.
He is very generous, as he also reveals the marketing history of some of the world’s most successful companies, so that I can recreate them in my own business.
I loved the fact that it is written in a simple way, so anyone can understand this magnificent advice. An incredible book that I highly recommend reading!
November 8, 2021
Marketing is the system of researching a market, offering value and satisfying the customer with a profit objective.
This discipline is responsible for studying the behavior of the markets and the needs of consumers. In "Blend Out: From Ordinary To Irresistible" author Robert Sofia explores how big business conquered the market.
The content of the book is very good and is explained in a simple, easy to understand way; people don't have to be experts to read it. I liked the examples that the author used to demonstrate how it is possible to triumph in the market and to become a successful company. I recommend this reading.
This discipline is responsible for studying the behavior of the markets and the needs of consumers. In "Blend Out: From Ordinary To Irresistible" author Robert Sofia explores how big business conquered the market.
The content of the book is very good and is explained in a simple, easy to understand way; people don't have to be experts to read it. I liked the examples that the author used to demonstrate how it is possible to triumph in the market and to become a successful company. I recommend this reading.
November 9, 2021
Educational and enjoyable
Author Robert Sofia compiles how success was achieved in important and well-known companies in order to get the juice of every successful plan and make them my own.
Being able to make my business more profitable sounds good to me. Apart from that, which was the main reason I bought this reader, I had fun while reading! I liked the way the writer shared anecdotes. I liked the metaphors, too. In addition, it was not difficult for me to follow the writing since the author keeps a simple style and everyday language throughout.
This book was everything I suspected, it did reach my expectations and this is why I give it five stars and I absolutely recommend it.
Author Robert Sofia compiles how success was achieved in important and well-known companies in order to get the juice of every successful plan and make them my own.
Being able to make my business more profitable sounds good to me. Apart from that, which was the main reason I bought this reader, I had fun while reading! I liked the way the writer shared anecdotes. I liked the metaphors, too. In addition, it was not difficult for me to follow the writing since the author keeps a simple style and everyday language throughout.
This book was everything I suspected, it did reach my expectations and this is why I give it five stars and I absolutely recommend it.
November 10, 2021
"Blend Out: From Ordinary to Irresistible" is a very powerful guide to apply in the world of businesses. I liked this one in particular because it emphasizes that success and improvement is a routine with ups and lows and the key to keep going forward is consistency no matter what. The most important thing in this fluctuating road is being on it.
Author Robert Sofia delivered a very powerful guide to the corporate World based on her own experience, but it can apply to many other aspects.
To conclude, this book teaches the reader very important elements to keep in mind for success. I would like to read more about this author.
Author Robert Sofia delivered a very powerful guide to the corporate World based on her own experience, but it can apply to many other aspects.
To conclude, this book teaches the reader very important elements to keep in mind for success. I would like to read more about this author.
October 27, 2021
This book is very pertinent in today’s market as more and more people are working in the “gig” economies. Especially with everything after Covid’s emergence, it is even more critical for you to set yourself apart from your competition and portray your busines in a positive light.
I liked the book; I think the author has made really good points and the anecdotes he included from other companies who with minor tweaks were able to really up their market presence really help illustrate the advice he is making in that chapter. Great book to read for any leader or entrepreneur!
I liked the book; I think the author has made really good points and the anecdotes he included from other companies who with minor tweaks were able to really up their market presence really help illustrate the advice he is making in that chapter. Great book to read for any leader or entrepreneur!
November 14, 2021
“Blend Out: From Ordinary To Irresistible: How Advisors Can Market Like The Greatest Brands In The World” by Robert Sofia is a very interesting book that can be read in a single sitting, as I did; it’s very captivating and it is not long.
The narrative, together with the images, makes the read very enjoyable, clear and simple to follow. I think that this is very good because we can get the most of it. Reading this would make readers stand out in their businesses for sure. This is why I strongly recommend reading it. It was very useful for me too.
The narrative, together with the images, makes the read very enjoyable, clear and simple to follow. I think that this is very good because we can get the most of it. Reading this would make readers stand out in their businesses for sure. This is why I strongly recommend reading it. It was very useful for me too.
July 15, 2022
If you aren't in marketing, the thought of learning how to do it can be daunting. I appreciate most that the author made the content understandable for all people. Although the book is tailored more for advisors in financial services, I was able to take several ideas from the author and apply them to my personal brand and ventures. Great resource!
Displaying 1 - 17 of 17 reviews