SEO For Everyone

A Book Apart #38

by Rebekah Baggs, Chris Corak

As the web has matured, so have search engines, algorithms, and marketing practices meant to attract pageviews. Modern SEO isn’t about delivering traffic for traffic’s sake—it’s about helping real people find the right information, at the right time, and in the right place.

In this practical, illuminating book, Rebekah Baggs and Chris Corak make the case that SEO plays a central role not just in search rankings, but in delivering an excellent user experience. After all, most interactions don’t begin on our carefully crafted homepages, but on a list of search results—and only by connecting our efforts in content, design, development, and search optimization can we create a truly human-centered web that supports users throughout their entire journey.

Genres: Design, Nonfiction, Business

173 pages, Paperback

Published September 14, 2021

Reviews

[Chris Marr · Rating 4 out of 5]

Great short and to-the-point handbook for anyone that wants to make sure they are getting SEO right.

[Vernon · Rating 5 out of 5]

I recommend it! It’s packed with insights on how to make it easier for people to find things on the web. The authors cover the many disciplines and topics that contribute to cohesive search experiences - very neat!

[Jrene · Rating 5 out of 5]

The title lives up to its promise: a book for UX designers, writers, project managers, developers and anyone involved in digital content. Got a completely different approach to SEO through the book. Human-centered, not technical. User-centered, not marketing driven. Thank you!

[Samuel · Rating 5 out of 5]

Would recommend it if you're starting to learn SEO. Found it useful.