Valuepack: E-Buisness and E-Commerce with Relationship Marketing:Exploring relational strategies in marketing: AND Relationship Marketing, Exploring Relational Strategies in Marketing

by Dave Chaffey, John Egan

E-business and E-commerce managementThis major text details how managers and students can apply new information and communications technologies to enhance the performance of their organisations. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines including information systems, strategy, marketing, operations and human resources management.The book prompts the reader to evaluate critically the hype, opportunity and risks associated with e-business. The approach taken focuses on how existing businesses can achieve e-business while minimizing the risks, but it also asks how the new revenue and business models highlighted by dot-com companies can be applied.A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking. Direct links to answers at the end of chapters and a dynamic Companion Web Site are provided. Margin definitions and diagrams are used throughout to explain concepts and technologies.E-business and E-commerce management: explains the relationship between e-business, e-commerce and e-marketing activities within organisat

Genres: Business

Paperback

First published January 1, 2001

Reviews

[Arevik Badalyan · Rating 4 out of 5]

Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.

[Chris Soames · Rating 4 out of 5]

One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing

[Sundus · Rating 5 out of 5]

I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level.

[Sheikh Monirul Hasan · Rating 5 out of 5]

Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers.

[John Matei]

I want this book am sure it will help me in my study

[Roberto Hortal · Rating 4 out of 5]

Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me.

[Gayan]

nothindg

[BUDOOR · Rating 2 out of 5]

It's complicated, period.