How to Use Marketing Techniques to Get a Great Job

by Edward Barr

Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.

This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.

Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.

136 pages, ebook

First published September 27, 2021

Reviews

[Jeffrey Ning · Rating 4 out of 5]

Edward Barr reminds us of 6 Ps of marketing to a great career. A qualitative framework that makes sense when you combine with what you had already known in effective career management.

Understanding key concepts and answering quizzes and questions in the book invoke moments of a-ha. If fortunately enough, you may get more than once.