CFO of the Future: The trusted guide for CFOs to lead with IMPACT and create VALUE

by Alena Bennett

The Rate of Change for CFOs isn't Slowing Down Over the last 20 years the remit of the CFO has transformed from that of a scorekeeper/cost controller to one of a value creator. Coupled with the continued volatility of the context organisations now operate in (think Global Financial Crisis (GFC), COVID-19 pandemic, technological advancements and ESG factors) the CFO now needs to wear more hats than ever. Beyond Business CFOs are focused on the wrong goal On a day to day basis, many CFOs struggle with the reality of having to balance many different spinning plates and the fear that one is going to drop. This need to be 'on' all the time can result in a gradual deterioration of a CFOs' performance. On the other side of the spectrum, CFOs that have their spinning plates under control and have worked hard to position themselves as trusted business partners start to wonder, "Is that all? What's next?" We've made "Business Partnering" the end game for CFOs - the upper limit which acts as a ceiling, thus creating instability and confusion at a time when a CFO should be at their peak. It's time for CFOs to step into the spotlight! Boards, Investors and CEOs are looking to their CFO for the guidance and strength to drive performance now and into the future. Whether you're juggling the spinning plates or ready to move from Business Partner to Playmaker, the 12 CFO skills Alena shares in this trusted guide will enable you to lead with significance and will allow you to walk away feeling confident in your current role and empowered to create your next.

190 pages, Paperback

Published September 16, 2021

Reviews

[Literary Titan · Rating 5 out of 5]

In CFO of the Future, Alena Bennett delves into the transformative journey of Chief Financial Officers (CFOs) in the ever-evolving world of business. Over recent decades, the conventional CFO persona has seen monumental shifts. Bennett shares the myriad challenges and relentless pressures CFOs face in juggling diverse responsibilities, which, if not navigated with finesse, could impact their performance.

At the heart of this thought-provoking read is an earnest call to arms for CFOs. In a world characterized by economic fluctuations, groundbreaking tech innovations, and heightened socio-environmental consciousness, CFOs stand at the crossroads, wielding the power to steer organizations and unlock unparalleled value for stakeholders. Bennett's work serves as a compass for CFOs aiming to amplify their influence and leave an indelible mark on their institutions. Particularly compelling is the book's challenge to the traditional paradigm of "Business Partnering," urging CFOs to redefine and elevate their roles.

Crafted with impeccable rigor and substance, the book offers a renewed lens through which to view the dynamic role of today's CFOs. Bennett's writing is both assertive and persuasive, exuding a rare blend of academic prowess and rich field experience. Her authentic narrative style, peppered with evocative anecdotes, ensures accessibility and relevance even to those outside the finance realm.

Targeting a spectrum of readers, from seasoned CFOs to budding financial enthusiasts poised to make their mark, this book is an unspoken induction manual to the intricate corridors of financial leadership. It is the quintessential guide that many in the domain might not openly discuss but is indispensable nonetheless.

CFO of the Future serves as a beacon for finance aficionados striving to navigate the tumultuous waters of contemporary business. Through Bennett's expertise, palpable passion, and captivating eloquence, the book emerges as an enlightening testament to the possibilities that lie ahead for the modern CFO. It's not just an informative treatise—it's an inspiring call to action.