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Privacy Lost
Most people enjoy reading Privacy Lost twice. Find out why!
Implantable technology will allow human beings to live beyond our biological potential. Long, healthy lives of 200 or 300 years and more were initially only available to the wealthy. Wet advertising (commonly called wet ads) will eventually bring longevity to the masses. Wet ads are initiated from within one’s body; advertisers will directly simulate our senses and emotional responses to influence purchasing decisions. Wet ads will be triggered by our location, visual and auditory data, and by our physiology.
How much more deeply will we allow corporations and consumerism into our lives? Into our bodies? What tradeoffs are we willing to make for longer, better lives? What have we really traded? Has anything really changed?
Privacy Lost is the first novella of a compelling, fast-paced trilogy that introduces readers to a plausible and probable future.
Implantable technology will allow human beings to live beyond our biological potential. Long, healthy lives of 200 or 300 years and more were initially only available to the wealthy. Wet advertising (commonly called wet ads) will eventually bring longevity to the masses. Wet ads are initiated from within one’s body; advertisers will directly simulate our senses and emotional responses to influence purchasing decisions. Wet ads will be triggered by our location, visual and auditory data, and by our physiology.
How much more deeply will we allow corporations and consumerism into our lives? Into our bodies? What tradeoffs are we willing to make for longer, better lives? What have we really traded? Has anything really changed?
Privacy Lost is the first novella of a compelling, fast-paced trilogy that introduces readers to a plausible and probable future.
152 pages, Paperback
Published September 23, 2021
About the author
Edward Plut
1 book3 followersEdward M. Plut is the author behind Privacy Lost, the first novella of a compelling trilogy that introduces a plausible and probable future. As a creative thinker with deep knowledge of artificial intelligence, data science, healthcare, and technology, Ed is inventing exciting new concepts not yet explored in pop culture.
To create this universe, Ed has leveraged a lifetime of experiences and an obsessively curious mind. He has been a dishwasher, soldier, research scientist, nuclear pharmacist, and a business executive, earning awards and accolades throughout his career. Even so, he takes the most pride in his role as a good father, husband, and human being.
He graduated as Valedictorian, summa cum laude from The Ohio State University College of Pharmacy with a Doctor of Pharmacy degree, and traveled the globe for two decades in executive positions with well-known global technology companies.
To create this universe, Ed has leveraged a lifetime of experiences and an obsessively curious mind. He has been a dishwasher, soldier, research scientist, nuclear pharmacist, and a business executive, earning awards and accolades throughout his career. Even so, he takes the most pride in his role as a good father, husband, and human being.
He graduated as Valedictorian, summa cum laude from The Ohio State University College of Pharmacy with a Doctor of Pharmacy degree, and traveled the globe for two decades in executive positions with well-known global technology companies.
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Displaying 1 - 2 of 2 reviews
July 30, 2026
Privacy Lost is a provocative and unsettling exploration of a future that feels far closer than many readers might be comfortable admitting. Edward Plut presents a world where longevity, consumerism, and technology become inseparable, asking difficult questions about privacy, autonomy, and the true cost of human advancement.
What immediately captured my attention was the plausibility of the premise. Implantable technology that extends life expectancy sounds like a triumph of innovation until Plut introduces "wet advertising," a concept both fascinating and deeply disturbing. The idea that corporations could directly influence our senses, emotions, and purchasing decisions from within our own bodies is the kind of speculative fiction that lingers long after the final page.
I was particularly impressed by the way the novella balances big ideas with accessible storytelling. Rather than becoming overly technical or philosophical, Privacy Lost moves at a brisk pace while continually challenging readers to consider the implications of surrendering increasingly intimate parts of ourselves in exchange for convenience and longevity.
Another strength of the book is its relevance. Questions surrounding data privacy, artificial intelligence, surveillance, and corporate influence are already shaping our world today. Plut simply extends those conversations to their logical and often chilling conclusions. The result is a narrative that feels less like science fiction and more like a warning.
Ultimately, Privacy Lost is more than a speculative novella, it is an invitation to examine our relationship with technology before it evolves beyond our control. Thought-provoking, timely, and remarkably prescient, Edward Plut's work offers readers an unforgettable glimpse into a future that may be closer than we think.
What immediately captured my attention was the plausibility of the premise. Implantable technology that extends life expectancy sounds like a triumph of innovation until Plut introduces "wet advertising," a concept both fascinating and deeply disturbing. The idea that corporations could directly influence our senses, emotions, and purchasing decisions from within our own bodies is the kind of speculative fiction that lingers long after the final page.
I was particularly impressed by the way the novella balances big ideas with accessible storytelling. Rather than becoming overly technical or philosophical, Privacy Lost moves at a brisk pace while continually challenging readers to consider the implications of surrendering increasingly intimate parts of ourselves in exchange for convenience and longevity.
Another strength of the book is its relevance. Questions surrounding data privacy, artificial intelligence, surveillance, and corporate influence are already shaping our world today. Plut simply extends those conversations to their logical and often chilling conclusions. The result is a narrative that feels less like science fiction and more like a warning.
Ultimately, Privacy Lost is more than a speculative novella, it is an invitation to examine our relationship with technology before it evolves beyond our control. Thought-provoking, timely, and remarkably prescient, Edward Plut's work offers readers an unforgettable glimpse into a future that may be closer than we think.
June 23, 2022
Exceptional and thought provoking look into the future. Might seem futuristic, but could not go far enough! Enjoy… it’s a page Turner 👍😎
Displaying 1 - 2 of 2 reviews